Social Media and Marketing Associate in Science

Getting Started: Summer B Session

April 15:   Financial Aid


June 13:   Application


June 20:   Classes Begin

Other Important Dates »

Why Seminole State?

  • Affordable tuition: Earn a state university education at about half the cost.
  • Small class sizes: With classes of 30 or less, you don’t have to learn in an auditorium.
  • Online degree option: Most courses for our A.S. degrees are offered in person and online, so you can study when and where you want. 
  • Seamless transitionMost A.S. graduates earn credits that can be applied to a bachelor's degree at Seminole State or at the University of Central Florida through DirectConnect™ to UCF.*
  • Job Placement: According to state data, most Seminole State A.S. programs have placement rates above 90 percent.

*A.S. students who are planning to transfer to bachelor's degree programs should meet with a counselor, advisor or specialist to make sure the required courses are taken and the entry requirements are met.

Social Media and Marketing Associate in Science
Type: AS
Major Code : MARSOC-AS
CIP: 1252140101
Educational Plan: MARSOC-AS

Program Description

This program prepares students for either employment in organizations and businesses (for-profit or not-for-profit) as marketing, advertising, and public relations managers or preparation for further education in the area of marketing. This program offers an optional social media specialization that provides the relevant technical knowledge and skills needed to prepare and manage a social media campaign for a business.

Career Opportunities

For career information related to this program, please visit O*Net OnLine.

View program admission, career opportunities and more.......
Available Courses
Required Courses
39
This is an introductory course in computer applications that focuses on the effective use of word processing, spreadsheet, database and presentation software programs. Students will gain a fundamental knowledge of Microsoft Office 365 and learn skills that have practical applications in real world business situations. This course utilizes lectures and hands-on computer exercises. Lab fee required.
This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting.
This course emphasizes the study of the four fundamental functions of management: planning, leading, organizing and controlling and their application to business decision-making. Connections will be made between the planning process and the controlling function to evaluate organizational performance. The course also studies theoretical principles of management, communication concepts, human resource management, organizational structures as well as motivational theory. Principles will be applied to entrepreneurial, corporate and international organizations.
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.
This course develops effective oral and written business communication skills to create successful human relations. Communication skills are taught in the four language areas: listening, reading, writing and speaking. Studies include grammar, proofreading, editing and business communication composition.
The purpose of this course is to provide students hands-on training using Excel for business, professional and personal use. The student will gain an in-depth understanding of a spreadsheet program. The student will create, edit and format spreadsheets and graphs, work with formulas and functions, sort, filter and subtotal data lists and create and edit macros.
This course will provide essential insight for successfully marketing an entrepreneurial venture using innovative marketing strategies. This course is designed to provide entrepreneurs with practical applications in interactive technologies and web-based services. Students will gain experience in the use of marketing via the Internet and social media. The student will be introduced to the role that direct selling and direct marketing play in the entrepreneurial environment. Students will develop a marketing project to assist in launching and implementing the new marketing venture.
This course is designed to explore the current technologies associated with Web 2.0 and social media. Topics to be covered include social networking etiquette, Real Simple Syndication (RSS), tagging, Consumer-Generated Content (CGC), blogs, wikis and podcasting. Student knowledge in the historical perspectives, prevailing definitions and industry-wide applications of Web 2.0 and social media tools will be extended. Lab fee required.
This course emphasizes researching current social media techniques and their application to the business marketing environment. Current social media advertising platforms will be examined and reviewed. Techniques and insights for extracting business value out of social media will be examined. Review of data analytics including ROI will be applied to social media tools.
This course emphasizes the development and implementation of a marketing strategy with emphasis on social media applications. Content will be developed for specific social media platforms. Topics covered will include development of an e-Marketing plan, market segmentation and targeting strategies, customer relationship management techniques, and the differentiation of owned and paid media.

Choose 1 accounting group:

This course introduces the student to the theory and practice of financial accounting. Topics include the accounting cycle, analysis of financial statement transactions, financial statement preparation, accounting for assets, liabilities, equities, revenues and expenses. Accounting for entities, including partnerships and corporations is introduced.
This course introduces the student to the use of accounting information by managers. Topics include the use of accounting information for planning and control, capital investment, performance evaluation, decision-making, cash flow statements and financial statement analysis.

or

This course provides instruction and practice in the fundamentals of accounting. Selected topics include accounts payable and receivable, cash control systems, worksheets, financial statements, adjusting and closing entries, purchases and cash payments, sales and cash receipts and payroll. This course may be used to provide a foundation for financial accounting. Activities are recorded manually and in an accounting software program. Lab fee required.
In this course, students will learn to use Quickbooks, a computerized accounting software program. Selected topics include setting up a company, setting up and modifying a chart of accounts, tracking invoices and customer payments, entering and paying bills, tracking inventory, using banking features and preparing financial reports. Lab fee required.

Choose 1 legal studies course:

This course focuses on the application of business law for the small business owner. Upon successful completion of the course, the student should be able to identify the various forms of business ownership and the legal and tax implications of each. Students will have an understanding of the laws covering issues such as personnel, contracts and the protection of intellectual property. The student will be able to understand and explain how to comply with the reporting requirements for local, state and federal entities.
This course is a study of law as it relates to the sources of law, courts and court procedures, torts, crimes and contracts.
Elective Courses
6

Choose 6 credits from the following list:

6
Credits
This course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered.
This course is a study of the current management principles, concepts, organizational trends, technology and human relations as related to the responsibilities of the administrative office manager. Simulations, case studies and projects are used to develop decision-making and supervisory skills necessary for office organization and administration.
This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations.
This course is a study and analysis of the role of sales in today's economy. Emphasis is on sales techniques and applications of sales principles. Sales management and operation are also studied in the course.
GEB
####
Any GEB prefix course
MAR
####
Any MAR prefix course
General Education Courses
15
This is a course in the process of expository writing. Students will read essays and compose papers that are unified, organized, logically developed and supported, clearly stated and well-focused. Research techniques are introduced and incorporated into at least one composition. This course partially satisfies the writing requirement of S.B.E. 6A-10.030. Students must pass the core assignments with a grade of "C" or higher. This class satisfies the General Education State Core Communications requirement for A.A. degree seeking students.
The purpose of this course is to improve the basic skills of speaking and listening. Class exercises emphasize preparing and delivering public speeches, speaking with clarity and variety and listening with literal and critical comprehension.

Humanities General Education course

3
Credits

Mathematics or Science General Education course

3
Credits

Social Science General Education course

3
Credits
Total Credits:
60
Note:

Associate in Science (A.S.) degrees are designed to prepare graduates for immediate entry into their chosen career field. A.S. degree graduates may transfer into certain baccalaureate programs. Students planning to transfer to baccalaureate programs should consult with Student Affairs counselors, advisors or specialists to make sure required courses are taken and entry requirements are met for the college/university program of their choice.

Note:

If you choose a Science General Education course, due to state law, you must also complete any college developmental mathematics course(s) if you are non-exempt and if any were required by your entry-level test scores, before you can be awarded an associate degree.

Note:

Students with a baccalaureate degree or an associate of arts degree from a regionally accredited institution will be considered to have met general education requirements for this degree program.

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

Your tuition shouldn’t go against your intuition.

Your pursuit of higher education is admirable. So why struggle with high tuition in the process? Here we make life’s next steps affordable. Whether you’re seeking a university transfer (A.A.) degree, a four-year bachelor’s, an Associate in Science degree or even earning a technical certificate, you’ll find reasonable tuition and payment plans that make sense. And to us, that’s scholarly.

In fact, a full-time college education at Seminole State is more than $10,000 less each year than most state universities.

Go For Less.


Tuition and Fee Comparison*

 Seminole StateUFFSUUCF
Tuition and Fees$3,131$6,380$6,480$6,379
Room and Board-0-$10,120$10,666$10,010
Books and Supplies$1,000$1,030$1,000$1,030
Total$4,131$17,530$18,146$17,419.20

For more information on Seminole State's tuition and fees, please see the 2018-19 fee schedule.

* Tuition costs are based on Fall 2018 and Spring 2019 terms, with 15 credit hours per term for in-state students. Dorm fees, meal plans and book expenses are estimates based on information provided on each university's website. As Seminole State is a commuter college with no residence halls on its campuses, costs for room and board are not calculated.

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