Additional





MAR2723 Social Media Implementation

This course emphasizes the development and implementation of a marketing strategy with emphasis on social media applications. Content will be developed for specific social media platforms. Topics covered will include development of an e-Marketing plan, market segmentation and targeting strategies, customer relationship management techniques, and the differentiation of owned and paid media.

Prerequisite: MAR 1720.

Terms Typically Offered: Fall, Spring
Credits: 3.00

ASession
BSession
12Weeks
OTerm
May 8 to Aug 1
Online E Learning - 1 class available
Dl Online
CLASS# TIMES DAYS DATES ROOM PROFESSOR
41892------05/08 - 08/01---HandleyMore Info
Textbooks
Syllabus
MAR2723 Social Media Implementation (41892) Summer 2019

Required Textbook

Social Media Marketing E Text

No Cover Art Available

Author:Stephen
ISBN:9780998713892
Publisher:Stukent
Edition:LATEST
Buy:$160.00 New
$120.00 Used
Room: OnlineProfessor: Handley

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Altamonte Springs - no classes available
Heathrow - no classes available
Oviedo - no classes available
Sanford / Lake Mary - no classes available

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

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