For Fall Term 2021, we are offering in-person, hybrid, remote and online courses.  
For more information, view class types

Traditional face-to-face classes held on campus on set days and times. Masks/cloth face coverings and other precautions are strongly recommended.

Additional




MAR2011 Marketing

This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.

Terms Typically Offered: Fall, Spring, Summer
Credits: 3.00

ASession
OTerm
Aug 23 to Dec 11
Online - 2 classes available
Online  - 2 classes available
Learn fully online on your own schedule. You do not need to log in to class at a specific time, but you do need to submit assignments and complete exams as required by your instructor.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
71949------08/23 - 12/11---MoradianMore Info
Textbooks
Syllabus
MAR2011 Marketing (71949) Fall 2021

Required Textbook

Marketing Connect Access >custom<

No Cover art available
Author:
 Hunt
ISBN:
 9781265392345
Publisher:
 Mcg Custom
Edition:
 3RD 21
Buy:
 $106.67 New
 $80.00 Used
Room: OnlineProfessor: Moradian

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: http://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

72073------08/23 - 12/11---RussoMore Info
Textbooks
Syllabus
MAR2011 Marketing (72073) Fall 2021

Required Textbook

Marketing Connect Access >custom<

No Cover art available
Author:
 Hunt
ISBN:
 9781265392345
Publisher:
 Mcg Custom
Edition:
 3RD 21
Buy:
 $106.67 New
 $80.00 Used
Room: OnlineProfessor: Russo

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Remote- no classes available
Remote classes meet virtually via live video for lectures and discussion. Students attend virtual classes on set days and times.
Altamonte Springs  - no classes available
Heathrow  - no classes available
Lee Campus at Oviedo  - no classes available
Sanford/Lake Mary  - no classes available
Oct 18 to Dec 11
Online - 1 class available
Online  - 1 class available
Learn fully online on your own schedule. You do not need to log in to class at a specific time, but you do need to submit assignments and complete exams as required by your instructor.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
71950------10/18 - 12/11---RussoMore Info
Textbooks
Syllabus
MAR2011 Marketing (71950) Fall 2021

Required Textbook

Marketing Connect Access >custom<

No Cover art available
Author:
 Hunt
ISBN:
 9781265392345
Publisher:
 Mcg Custom
Edition:
 3RD 21
Buy:
 $106.67 New
 $80.00 Used
Room: OnlineProfessor: Russo

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: http://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Remote- no classes available
Remote classes meet virtually via live video for lectures and discussion. Students attend virtual classes on set days and times.
Altamonte Springs  - no classes available
Heathrow  - no classes available
Lee Campus at Oviedo  - no classes available
Sanford/Lake Mary  - no classes available
Sep 13 to Dec 11
Online - 1 class available
Online  - 1 class available
Learn fully online on your own schedule. You do not need to log in to class at a specific time, but you do need to submit assignments and complete exams as required by your instructor.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
71951------09/13 - 12/11---RussoMore Info
Textbooks
Syllabus
MAR2011 Marketing (71951) Fall 2021

Required Textbook

Marketing Connect Access >custom<

No Cover art available
Author:
 Hunt
ISBN:
 9781265392345
Publisher:
 Mcg Custom
Edition:
 3RD 21
Buy:
 $106.67 New
 $80.00 Used
Room: OnlineProfessor: Russo

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: http://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Remote- no classes available
Remote classes meet virtually via live video for lectures and discussion. Students attend virtual classes on set days and times.
Altamonte Springs  - no classes available
Heathrow  - no classes available
Lee Campus at Oviedo  - no classes available
Sanford/Lake Mary  - no classes available

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

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