Additional




MAR2011 Marketing

This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.

Terms Typically Offered:Fall, Spring, Summer
Credits:3.00

ASession
12Weeks
OTerm
Jan 8 to Apr 30
Online - 1 class available
Online  - 1 class available
Learn fully online on your own schedule. You do not need to log in to class at a specific time, but you do need to submit assignments and complete exams as required by your instructor.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
11550------01/08 - 04/30---RussoMore Info
Textbook
Syllabus
MAR2011 Marketing (11550) Spring 2025

Required Textbook

Marketing Connect Access (seminole)

No Cover art available
Author:
 Hunt
ISBN:
 8220132923929
Publisher:
 Vst
Edition:
 4TH 24
Buy:
 $111.60 New
Room: OnlineProfessor: Russo

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Altamonte Springs  - no classes available
Heathrow  - no classes available
Lee Campus at Oviedo  - no classes available
Sanford/Lake Mary  - no classes available
Mar 6 to Apr 30
Online - 1 class available
Online  - 1 class available
Learn fully online on your own schedule. You do not need to log in to class at a specific time, but you do need to submit assignments and complete exams as required by your instructor.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
11548------03/06 - 04/30---StaffMore Info
Textbook
Syllabus
MAR2011 Marketing (11548) Spring 2025

Required Textbook

Marketing Connect Access (seminole)

No Cover art available
Author:
 Hunt
ISBN:
 8220132923929
Publisher:
 Vst
Edition:
 4TH 24
Buy:
 $111.60 New
Room: OnlineProfessor: Staff

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Altamonte Springs  - no classes available
Heathrow  - no classes available
Lee Campus at Oviedo  - no classes available
Sanford/Lake Mary  - no classes available

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.