Marketing Technical Certificate

There’s more to marketing than the four P’s: price, product, place and promotion. You have to know your product or service, be able to analyze markets, create a marketing plan, evaluate performance and more. Knowing timing, marketing segmentation and target markets will help your business (and you) perform at the top. The certificate is upward compatible with the A.S. degree in Business Administration and the A.S. degree, Entrepreneurship and Business Management.

Getting Started: Fall 2019

June 4:   Financial Aid


Aug. 13:   Application


Aug. 20:   Classes Begin

Other Important Dates »

Why Seminole State?

  • Dedicated faculty: Faculty are "scholar-practitioners" with industry experience as well as academic credentials.  
  • Affordable tuition: Seminole State has significantly lower costs than Florida's universities.
  • Industry involvement: Our industry-focused certificate programs offer excellent connections to Central Florida employers.
  • Hands-on experience: Practical, hands-on learning experiences prepare students to apply their knowledge to real-world situations.
  • Continuing education: Many credits earned in certificate programs can be applied toward an Associate in Science (A.S.) or bachelor's degree at Seminole State. 
  • Career advancement: Graduates are prepared for immediate entry into the workforce upon certificate completion.

Marketing Technical Certificate
Type: Tech Cert
Major Code : BMAR-CC
CIP: 0552070101
Educational Plan: BMAR-CC

Program Description

The purpose of this program is to prepare students for employment in marketing positions in a variety of business environments and/or to provide supplemental training for persons currently employed in marketing occupations. Content includes the four P's of marketing: price, product, place (distribution) and promotion of a business. Emphasis is on selected theories of marketing, sales, advertising/promotion and e-Business. Students will be able to demonstrate knowledge of the following marketing principles:

  • Understanding products and markets;
  • Utilizing available sources to obtain product knowledge and perform market research via the Internet;
  • Creating a marketing plan;
  • Explaining the use of goods classification and life cycle analyses as planning tools for marketing;
  • Performing market segmentation;
  • Developing and modifying marketing mixes for a business;
  • Identifying target markets;
  • Evaluating marketing activities; and
  • Describing the techniques for sales and promotions.

This certificate is upward compatible with the A.S. degree, Business Administration and the A.S. degree, Entrepreneurship and Business Management.

Available Courses
Required Courses
18
This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting.
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.
This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations.
This course will provide essential insight for successfully marketing an entrepreneurial venture using innovative marketing strategies. This course is designed to provide entrepreneurs with practical applications in interactive technologies and web-based services. Students will gain experience in the use of marketing via the Internet and social media. The student will be introduced to the role that direct selling and direct marketing play in the entrepreneurial environment. Students will develop a marketing project to assist in launching and implementing the new marketing venture.
This course is a study and analysis of the role of sales in today's economy. Emphasis is on sales techniques and applications of sales principles. Sales management and operation are also studied in the course.
This course develops effective oral and written business communication skills to create successful human relations. Communication skills are taught in the four language areas: listening, reading, writing and speaking. Studies include grammar, proofreading, editing and business communication composition.
Elective Courses
6
Choose 6 credits from the following list:
This is an introductory course in computer applications that focuses on the effective use of word processing, spreadsheet, database and presentation software programs. Students will gain a fundamental knowledge of Microsoft Office 365 and learn skills that have practical applications in real world business situations. This course utilizes lectures and hands-on computer exercises. Lab fee required.
This course covers the analysis and evaluation of entrepreneurial opportunities and franchising. Upon successful completion of the course, the student will be able to assess the current economic, social and political climate for small businesses. In addition, the student will be able to explain how demographic, technological and social changes create opportunities for small business ventures. The student will be able to discuss the advantages and disadvantages of franchises and be able to evaluate franchise opportunities.
This course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered.
This course explores the dynamic environment of international business, a multi-disciplinary subject that draws from international economics (balance of trade, balance of payments), politics, institutions, culture and technology as well as insight into the mechanics of international trade and investment, the international financial system and business management in the global marketplace.
In this course topics of current interest are presented in group instruction.
In this course topics of current interest are presented in group instruction.
This is a travel/study course combining preparation on campus, travel and study in the discipline of business. Content is variable depending on the program in which the student enrolls and the specific topics to be covered. Students must be 18 years of age on or before departure. Permission of the instructor is required.
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn cooperative education credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn cooperative education credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn cooperative education credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
This business-oriented Internet research class provides research strategies and specific search tools to find relevant and reliable information in the most effective and efficient manner from among the enormous amount of data that resides on the World Wide Web. The course addresses basic searches, selecting the right keywords, phrase searching, Boolean operators, filters, advanced search operators, evaluative criteria to determine the reliability of sites, meta-search engines, subject guides, specialty information and social media platforms. Hands-on activities allow students to utilize research strategies and search tools.
The purpose of this course is to provide students hands-on training using Excel for business, professional and personal use. The student will gain an in-depth understanding of a spreadsheet program. The student will create, edit and format spreadsheets and graphs, work with formulas and functions, sort, filter and subtotal data lists and create and edit macros.
Total Credits:
24
This program has been identified as a U.S. Department of Education Gainful Employment Program. For more information, visit seminolestate.edu/gainful-employment

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

Your tuition shouldn’t go against your intuition.

Your pursuit of higher education is admirable. So why struggle with high tuition in the process? Here we make life’s next steps affordable. Whether you’re seeking a university transfer (A.A.) degree, a four-year bachelor’s, an Associate in Science degree or even earning a technical certificate, you’ll find reasonable tuition and payment plans that make sense. And to us, that’s scholarly.

In fact, a full-time college education at Seminole State is more than $10,000 less each year than most state universities.

Go For Less.


Tuition and Fee Comparison*

 Seminole StateUFFSUUCF
Tuition and Fees$3,131$6,380$6,480$6,379
Room and Board-0-$10,120$10,666$10,010
Books and Supplies$1,000$1,030$1,000$1,030
Total$4,131$17,530$18,146$17,419.20

For more information on Seminole State's tuition and fees, please see the 2018-19 fee schedule.

* Tuition costs are based on Fall 2018 and Spring 2019 terms, with 15 credit hours per term for in-state students. Dorm fees, meal plans and book expenses are estimates based on information provided on each university's website. As Seminole State is a commuter college with no residence halls on its campuses, costs for room and board are not calculated.

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