This course identifies individual strategies for personal, long-term financial health. Students learn how to plan to achieve financial goals, budget effectively, manage credit and save, invest and build wealth and protect assets. Home ownership, retirement planning (401K's, mutual funds, stock and bond investments), tax and estate planning and insurance alternatives are fundamental features of this course.
This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting.
This course analyzes the principles of communication in the workplace. The course introduces students to common formats such as the memo, letter and report. In addition, it helps students improve writing skills to gain greater mastery of grammar, mechanics and style. Students learn techniques for writing informational, persuasive, sales, employment, positive and negative communications. Other topics include using the appropriate strategies for internal and external communication situations, audience analysis and communication through technology. This includes e-mail, online meetings, social media and presentations.
This course provides students with the skills necessary to succeed as an entrepreneur or to implement change within an organization as an intrapreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered. Students will study cases of business and develop an in-depth business plan.
This course covers the management and use of information technology (IT) in organizations with an emphasis on how management information systems impact business operations and decision-making. The impact of management information systems on business strategy and initiatives will be explored within an entrepreneurial, global context. Topics will include ethical and social issues, hardware and software, applications, networking, databases and telecommunications.
This course involves the study of developing and using information to support business processes, managerial decision-making and organizational strategy. Topics covered include systems technologies, enterprise integration, business applications and critical analysis of organizational change through information systems.
This course involves the development of high-level models to simulate businesses in that process. The class then progresses to advanced modeling and the analysis of simulations is integrated into the course. The course is designed to introduce students to the general concepts of modeling and computer simulation of real-world business scenarios. The purpose of the course is to provide students with the skills and tools required to accomplish valid business simulations useful for analysis and prediction. The Honors class will take more complex business processes and map them using software modeling simulation and explore process improvements and associated cost reductions. Modeling techniques learned from this class will be expected to be demonstrated in the final capstone class. The Honors version of this course will go beyond the standard course by addressing statistical analysis of output from terminating simulations. This output analysis will accomplish statistical comparisons of model variations called scenarios.
This course is a study of the project management of information systems from conception to implementation and the eventual transition to operational support. Includes resource and time management techniques, project proposal preparation and evaluation, quality control, testing and operational support planning.
Knowledge Management (KM) is a discipline that promotes an integrated approach to identifying, capturing, sharing and evaluating an enterprise's information and knowledge assets. This course reviews and discusses existing enabling technologies in KM and new, emerging KM technologies and practices. Such technologies are presented in the context of emerging Internet, data mining, e-commerce and enterprise computing applications.
This course introduces the latest advances in business process technologies and management such as business process planning, business process requirements analysis, business process modeling, workflow system design and implementation. The course will emphasize both theoretical issues and hands-on experiences in business process management.
This course is a culminating experience for majors involving a substantive project that demonstrates a synthesis of learning accumulated in the major, including broadly comprehensive knowledge of the discipline and its methodologies. Senior standing required. This capstone course must be completed with a grade of “C” or higher.
This course introduces the business student to the prominent theories and philosophies affecting management and leadership. Through an interdisciplinary lens, students learn the differences between management and leadership and acquire the skills necessary to develop leadership and management styles. The curriculum provides a strong foundation for adding value to an organization by applying management and leadership theory within a practical setting.
This course emphasizes the study of the four fundamental functions of management: planning, leading, organizing and controlling and their application to business decision-making. Connections will be made between the planning process and the controlling function to evaluate organizational performance. The course also studies theoretical principles of management, communication concepts, human resource management, organizational structures as well as motivational theory. Principles will be applied to entrepreneurial, corporate and international organizations.
The purpose of this course is to explore the theories and practices relating to the management of human resources (HR). The role of the human resources department will be discussed regarding its role in the corporate organization as well as meeting personnel corporate goals and objectives. The course will also explore HR's relationship with functional departments, departmental supervisors, as well as middle and executive management. The principles of job analysis, job description, job skills, recruitment and selection techniques, motivation and performance evaluation will be explored in depth.
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn cooperative education credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.
This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on businesses revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies.
This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on business revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies. Students must pass the core assignments with a grade of “C” or higher. Honors students will design and implement a web-based marketing presence with the use of a recognized web tool and architected using social media techniques. They will be required to write a marketing plan associated with their product and link it to the web site.
This advanced course covers the methodologies employed in a successful selling process. Course will include applications of selling techniques, understanding buying behavior and the employment of negotiating skills in the selling cycle. The essential sales theories and principles are developed and practiced through student involvement in sales presentations.
This course examines how the functions of recruitment, selection, staffing and training fit into a human resources department. Students will practice analyzing positions, recruiting qualified applicants, interviewing candidates for employment and, once hired, orienting and training them.
This course is a study of human resources management law and regulations. Topics include state and federal employment regulation, Civil Rights Acts, EEOC legislation, OSHA, Rights of Women and Elderly and Handicapped as they apply to human resources functions.
This course is designed to enable students to use mathematics to solve real-world business problems. Areas covered include checking accounts, using equations to solve business problems, calculating trade discounts, markup and markdown, payroll and computing interest for notes.