A study of essentials underlying consumer decisions and relating such understanding to issues in product development/positioning, pricing, advertising, segmentation and other marketing variables.
Prerequisite: MAR 3023 or MAR 3023H.
Terms Typically Offered: Fall, Spring, Summer
Textbook information will be available online for each term's courses 45 days prior to the first day of classes
for the term.
The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide
Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public
institutions. Seminole State controls the description, credit and content of its own courses.