This course explores all phases of advertising, including all electronic and print media and direct marketing as well as sales promotion. Emphasis is placed on creation of the message, selection of media and the planning, coordination and evaluation of the Integrated Marketing Communications (IMC) campaign. This includes common communication look and feel and outlines how campaigns are measured to achieve company return on investment goals.
Terms Typically Offered: Fall, Spring, Summer
Textbook information will be available online for each term's courses 45 days prior to the first day of classes
for the term.
The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide
Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public
institutions. Seminole State controls the description, credit and content of its own courses.