MKA2511 Advertising and Sales Promotion

This course explores all phases of advertising, including all electronic and print media and direct marketing as well as sales promotion. Emphasis is placed on creation of the message, selection of media and the planning, coordination and evaluation of the Integrated Marketing Communications (IMC) campaign. This includes common communication look and feel and outlines how campaigns are measured to achieve company return on investment goals.

Terms Typically Offered: Fall, Spring, Summer
Credits: 3.00

Courses not offered for selected criteria.

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.