For the Fall Term 2020, we are offering online and remote courses.  Remote courses show a day and time, and will meet virtually via live video. A limited number of labs, math, nursing, public safety programs, performing arts, automotive, HVAC, plumbing, and some language courses will resume on campus and are notated in the course schedule.

Additional





MKA2511 Advertising and Sales Promotion

This course explores all phases of advertising, including all electronic and print media and direct marketing as well as sales promotion. Emphasis is placed on creation of the message, selection of media and the planning, coordination and evaluation of the Integrated Marketing Communications (IMC) campaign. This includes common communication look and feel and outlines how campaigns are measured to achieve company return on investment goals.

Terms Typically Offered: Fall, Spring, Summer
Credits: 3.00

ASession
BSession
12Weeks
OTerm
Aug 24 to Dec 12
Online E Learning - 1 class available
Traditional online courses with no set meeting times. See More Info for each section for more details.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
73199------08/24 - 12/12---JuskaMore Info
Textbooks
Syllabus
MKA2511 Advertising and Sales Promotion (73199) Fall 2020

Required Textbook

Integrated Advertising... Mylab+etext

INTEGRATED ADVERTISING...-MYLAB+ETEXT
Author:Clow
ISBN:9780135879399
Publisher:Pearson
Edition:8TH 18
Buy:$100.00 New
$75.00 Used
E-book:$79.99
E-book rental:$59.99
Room: OnlineProfessor: Juska

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Distance Remote Online - no classes available
Altamonte Springs - no classes available
Heathrow - no classes available
Oviedo - no classes available
Sanford / Lake Mary - no classes available

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

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