Filter Courses Reset Filters Class Location Altamonte Springs Heathrow Online Oviedo Sanford / Lake Mary Term Spring 2020 Summer 2020 Fall 2020 Additional Open Classes Only College Credit Courses Only Partially Online Classes Only 2019-2020 Catalog Catalog Archive MKA2511 Advertising and Sales Promotion This course explores all phases of advertising, including all electronic and print media and direct marketing as well as sales promotion. Emphasis is placed on creation of the message, selection of media and the planning, coordination and evaluation of the Integrated Marketing Communications (IMC) campaign. This includes common communication look and feel and outlines how campaigns are measured to achieve company return on investment goals. Terms Typically Offered: Fall, Spring, Summer Credits: 3.00 Showing classes during the Spring 2020 term, which have open seats and are college credit. Full Session ASession BSession 12Weeks OTerm Jan 8 to Apr 30Online E Learning - 1 class availableDl Online CLASS# TIMES DAYS DATES ROOM PROFESSOR 13270------01/08 - 04/30---JuskaMore InfoTextbooksSyllabus MKA2511 Advertising and Sales Promotion (13270) Spring 2020 Required Textbook 2019 Mylab Marketing With Pearson Etex Author:Clow Kenneth EISBN:9780135879399Publisher:PearsonEdition:8TH 19Buy:$126.65 New$95.00 UsedRoom: OnlineProfessor: JuskaOnline class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.Show AllAltamonte Springs - no classes availableHeathrow - no classes availableOviedo - no classes availableSanford / Lake Mary - no classes available Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term. Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.