Additional




MKA2511 Advertising and Sales Promotion

This course explores all phases of advertising, including all electronic and print media and direct marketing as well as sales promotion. Emphasis is placed on creation of the message, selection of media and the planning, coordination and evaluation of the Integrated Marketing Communications (IMC) campaign. This includes common communication look and feel and outlines how campaigns are measured to achieve company return on investment goals.

Terms Typically Offered:Fall, Spring, Summer
Credits:3.00

ASession
BSession
12Weeks
OTerm
Jan 9 to Apr 29
Online - 1 class available
Online  - 1 class available
Learn fully online on your own schedule. You do not need to log in to class at a specific time, but you do need to submit assignments and complete exams as required by your instructor.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
12199------01/09 - 04/29---JuskaMore Info
Textbook
Syllabus
MKA2511 Advertising and Sales Promotion (12199) Spring 2023

Required Textbook

Ebk 2019 Mylab Marketing With Pearson E

No Cover art available
Author:
 Clow
ISBN:
 8220117026546
Publisher:
 Vst
Edition:
 8 AC
Buy:
 $106.65 New
Room: OnlineProfessor: Juska

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Remote- no classes available
Remote classes meet virtually via live video for lectures and discussion. Students attend virtual classes on set days and times.
Altamonte Springs  - no classes available
Heathrow  - no classes available
Lee Campus at Oviedo  - no classes available
Sanford/Lake Mary  - no classes available

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.