Photography: Hero Image Feedback

The ideal first impression of a photo will offer a balance of the user expectations,
accuracy and the emotions it evokes for the career field, product or service offered.

Expectation vs. Accuracy

What are the users’ typical preconceptions and how can we balance it with the accuracy?

The subjects don’t need to be wearing construction hardhats in the office, but I understand that hardhats are iconic imagery to symbolize construction as a whole, which is expected for distinction as part of the whole.    

What if we did this?....

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Jillian Davidson
Associate Director, Marketing and Creative Services
Office: 407.708.2286