Sports Management Pathway Associate in Arts

For Fall Term 2021, we are offering in-person, hybrid, remote and online courses.  
For more information, view class types

Traditional face-to-face classes held on campus on set days and times. Masks/cloth face coverings and other precautions are strongly recommended.

Ever dream of being a sports agent? Or being the general manager of a big-league team? An associate in sports management gets you started down the field in the right direction. As with most sports, this field is competitive but if you study hard and work hard, you just might be the one holding the trophy in the end.

Related Programs

Getting Started: Spring Term 2022

Sept. 30:  Financial Aid


Jan. 3:  Application


Jan. 10:  Classes Begin

Other Important Dates »

Why Seminole State?

  • Affordable tuition: Earn a state university education at about half the cost.
  • Small class sizes: With classes of 30 or less, you don’t have to learn in an auditorium.
  • Online degree option: The courses for our A.A. degree are offered in person and online, so you can study when and where you want. 
  • Seamless transition: With your A.A. degree, you can stay at Seminole State to continue your progress toward a bachelor’s degree in a high-demand field.
  • Guaranteed transfer: Earn your A.A. here, and take advantage of guaranteed admission to UCF or one of Florida’s other state universities for your bachelor’s.
  • More than 100 University Transfer Pathways: Take prerequisite courses for majors in various fields from accounting to theater.

Additional Information

Sports Management Pathway
Type: Associate in Arts
Major Code: SPRT-MGT
CIP: 1192401010
Educational Pathway: SPRT-MGT

Program Description

Available Course Course Not Offered Spring 2022
This course focuses on the application of financial practices for the entrepreneurial venture. The student will be able to analyze and evaluate the various sources of funding available for small businesses, become conversant in financial terminology, understand, prepare and analyze financial statements and prepare a loan proposal. The student will be able to describe and explain the importance of working capital and cash management. The student will be able to identify financing needs, establish credit policies and prepare forecasts of estimated cash flows, start-up costs, revenues and expenditures for the first two years of the entrepreneurial venture.
This course identifies individual strategies for personal, long-term financial health. Students learn how to plan to achieve financial goals, budget effectively, manage credit and save, invest and build wealth and protect assets. Home ownership, retirement planning (401K's, mutual funds, stock and bond investments), tax and estate planning and insurance alternatives are fundamental features of this course.
This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting.
This course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered.
This course explores the dynamic environment of international business, a multi-disciplinary subject that draws from international economics (balance of trade, balance of payments), politics, institutions, culture and technology as well as insight into the mechanics of international trade and investment, the international financial system and business management in the global marketplace.
In this course topics of current interest are presented in group instruction.
In this course topics of current interest are presented in group instruction.
This is a travel/study course combining preparation on campus, travel and study in the discipline of business. Content is variable depending on the program in which the student enrolls and the specific topics to be covered. Students must be 18 years of age on or before departure. Permission of the instructor is required.
This course emphasizes researching current social media techniques and their application to the business marketing environment. Current social media advertising platforms will be examined and reviewed. Techniques and insights for extracting business value out of social media will be examined. Review of data analytics including ROI will be applied to social media tools.
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.
This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations.
This course emphasizes the development and implementation of a marketing strategy with emphasis on social media applications. Content will be developed for specific social media platforms. Topics covered will include development of an e-Marketing plan, market segmentation and targeting strategies, customer relationship management techniques, and the differentiation of owned and paid media.
This course will provide essential insight for successfully marketing an entrepreneurial venture using innovative marketing strategies. This course is designed to provide entrepreneurs with practical applications in interactive technologies and web-based services. Students will gain experience in the use of marketing via the Internet and social media. The student will be introduced to the role that direct selling and direct marketing play in the entrepreneurial environment. Students will develop a marketing project to assist in launching and implementing the new marketing venture.
Total Credits: 60

General Education Core Course. Denotes that a class is a State of Florida General Education Core Course. Please refer to this catalog's Graduation Requirements section for specific requirements on the General Education Core Courses.

Per Florida Statute 1007.25, “Beginning with students initially entering a Florida College System institution or state university in 2014-2015 and thereafter, coursework for an associate in arts degree shall include demonstration of competency in a foreign language.” Please refer to this catalog's Graduation Requirements section for specific requirements on Foreign Language Proficiency.

Your tuition shouldn’t go against your intuition.

Your pursuit of higher education is admirable. So why struggle with high tuition in the process? Here we make life’s next steps affordable. Whether you’re seeking a university transfer (A.A.) degree, a four-year bachelor’s, an Associate in Science degree or even earning a technical certificate, you’ll find reasonable tuition and great value. And to us, that’s scholarly.

In fact, a full-time college education at Seminole State is more than $10,000 less each year than most state universities.

Go For Less.


Tuition and Fee Comparison*

 Seminole StateUFFSUUCF
Tuition and Fees$3,131$6,380$6,538$6,379
Room and Board-0-$10,400$11,472$10,300
Books and Supplies$1,000$810$1,000$1,200
Total$4,131$17,590$19,010$17,879

For more information on Seminole State's tuition and fees, please see the 2021-22 fee schedule.

* Tuition costs are based on Fall 2021 and Spring 2022 terms, with 15 credit hours per term for in-state students. Dorm fees, meal plans and book expenses are estimates based on information provided on each university's website. Lab fees and other fees that may be assessed at the time of registration may be viewed in the College fee schedule. As Seminole State is a commuter college with no residence halls on its campuses, costs for room and board are not calculated.

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