Available for Spring 2024
This course focuses on the application of business law for the small business owner. Upon successful completion of the course, the student should be able to identify the various forms of business ownership and the legal and tax implications of each. Students will have an understanding of the laws covering issues such as personnel, contracts and the protection of intellectual property. The student will be able to understand and explain how to comply with the reporting requirements for local, state and federal entities.
This course covers the analysis and evaluation of entrepreneurial opportunities and franchising. Upon successful completion of the course, the student will be able to assess the current economic, social and political climate for small businesses. In addition, the student will be able to explain how demographic, technological and social changes create opportunities for small business ventures. The student will be able to discuss the advantages and disadvantages of franchises and be able to evaluate franchise opportunities.
In this course, topics of current interest are presented in group instruction.
This course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered.
This course explores the dynamic environment of international business, a multi-disciplinary subject that draws from international economics (balance of trade, balance of payments), politics, institutions, culture and technology as well as insight into the mechanics of international trade and investment, the international financial system and business management in the global marketplace.
This course emphasizes researching current social media techniques and their application to the business marketing environment. Current social media advertising platforms will be examined and reviewed. Techniques and insights for extracting business value out of social media will be examined. Review of data analytics including ROI will be applied to social media tools.
This course emphasizes the development and implementation of a marketing strategy with emphasis on social media applications. Content will be developed for specific social media platforms. Topics covered will include development of an e-Marketing plan, market segmentation and targeting strategies, customer relationship management techniques, and the differentiation of owned and paid media.
This course will provide essential insight for successfully marketing an entrepreneurial venture using innovative marketing strategies. This course is designed to provide entrepreneurs with practical applications in interactive technologies and web-based services. Students will gain experience in the use of marketing via the Internet and social media. The student will be introduced to the role that direct selling and direct marketing play in the entrepreneurial environment. Students will develop a marketing project to assist in launching and implementing the new marketing venture.
The course is designed to enable students to manage and operate a small business. The areas covered include developing a business plan, securing financing, accounting for business transactions, advertising and promotion, site location and managing the small business. This course is beneficial for those planning to start a small business as well as those already operating a business.