Social Media and E-Marketing Analytics

For Fall Term 2021, we are offering in-person, hybrid, remote and online courses.  
For more information, view class types

Traditional face-to-face classes held on campus on set days and times. Masks/cloth face coverings and other precautions are strongly recommended.

There’s much more to e-marketing and social media than buying ads and sharing photos. In this digital age, businesses need professionals who can reach their customers online and can interpret analytics to do so effectively. With this certificate, you will learn the key strategies to get your clients noticed and to build brand loyalty in a crowded digital market.  

Getting Started: Fall Term 2021

June 14:  Financial Aid


Aug. 16:  Application


Aug. 23:  Classes Begin

Other Important Dates »

Why Seminole State?

  • Outstanding reputation: Seminole State has a proven track record of preparing healthcare graduates for success. 
  • Industry-driven curriculum: Courses were developed with input from the regional business community and economic development agencies.
  • Dedicated faculty: Faculty are industry-focused with real-world and classroom expertise.  
  • Affordable tuition: Seminole State has significantly lower costs than Florida's universities.

Additional Information

Social Media and E-Marketing Analytics
Type: Certificate of Professional Preparation
Major Code: SOCEMAR-BC
CIP: 5550907020

Program Description

Program Admission

Available Course Course Not Offered Fall 2021

Students must complete all Required Courses with a grade of "C" or higher.

This course involves the application of contemporary digital media technologies to marketing strategy development and decision-making.
This course introduces students to social media and e-marking functions and strategies that are essential to consumer involvement, community engagement and customer relationship management.
A study of essentials underlying consumer decisions and relating such understanding to issues in product development/positioning, pricing, advertising, segmentation and other marketing variables.
A study of the metrics and systems needed to receive a return on every sales and marketing investment made. The course focuses on tools and approaches to gauge the impact of marketing expenditures.
Customer Relationship Management (CRM) is becoming an important strategic tool in consumer goods, firms, financial, health and tourist services, business-to-business firms and in all of eMarketing.

Choose MAR 3023 or MAR 3023H:

This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on businesses revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies.
This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on business revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies. Students must pass the core assignments with a grade of “C” or higher. Honors students will design and implement a web-based marketing presence with the use of a recognized web tool and architected using social media techniques. They will be required to write a marketing plan associated with their product and link it to the web site.
Total Credits: 18

Students enrolled in Seminole State College’s baccalaureate degree programs must demonstrate foreign language proficiency. Students who have previously received a baccalaureate degree from a regionally accredited institution are exempt from this requirement. Additionally, per Florida Statute 1007.25, “Beginning with students initially entering a Florida College System institution or state university in 2014-2015 and thereafter, coursework for an associate in arts degree shall include demonstration of competency in a foreign language.” Please refer to this catalog's Graduation Requirements section for specific requirements on Foreign Language Proficiency .

Honors in the Major is an indication that the student pursues academic excellence and exhibits leadership qualities. The Honors in the Major Program is designed to encourage the best juniors and seniors to do classwork and projects that expose them to the latest in technology and methodology. Refer to the Honors in the Major section of this catalog for details.

Your tuition shouldn’t go against your intuition.

Your pursuit of higher education is admirable. So why struggle with high tuition in the process? Here we make life’s next steps affordable. Whether you’re seeking a university transfer (A.A.) degree, a four-year bachelor’s, an Associate in Science degree or even earning a post-baccalaureate certificate, you’ll find reasonable tuition and payment plans that make sense.

Go For Less.

Tuition and Fees*


Seminole State
Tuition and Fees$1,799
Room and Board-0-
Books and Supplies$500
Total$2,299

For more information on Seminole State's tuition and fees, please see the 2019-20 fee schedule.

* Tuition costs are based on 15 total credit hours for this program in the Fall 2019 and/or Spring 2020 terms for in-state students. Book expenses are estimates and may vary by course. Lab fees and other fees that may assessed at the time of registration may be viewed in the College fee schedule. As Seminole State is a commuter college with no residence halls on its campuses, costs for room and board are not calculated.

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