Social Media and E-Marketing Analytics

For the Fall Term 2020, we are offering online and remote courses.  Remote courses show a day and time, and will meet virtually via live video. A limited number of labs, math, nursing, public safety programs, performing arts, automotive, HVAC, plumbing, and some language courses will resume on campus and are notated in the course schedule. For more information, view class types

There’s much more to e-marketing and social media than buying ads and sharing photos. In this digital age, businesses need professionals who can reach their customers online and can interpret analytics to do so effectively. With this certificate, you will learn the key strategies to get your clients noticed and to build brand loyalty in a crowded digital market.  

Getting Started: Fall 2020 12W Session

Aug. 17:   Financial Aid

Sept. 9:   Application

Sept. 14:   Classes Begin

Other Important Dates »

Why Seminole State?

  • Outstanding reputation: Seminole State has a proven track record of preparing healthcare graduates for success. 
  • Industry-driven curriculum: Courses were developed with input from the regional business community and economic development agencies.
  • Dedicated faculty: Faculty are industry-focused with real-world and classroom expertise.  
  • Affordable tuition: Seminole State has significantly lower costs than Florida's universities.

Additional Information

Social Media and E-Marketing Analytics Certificate of Professional Preparation
Type: BACC CPP
Major Code : SOCEMAR-BC
CIP: 5550907020

Program Description

This certificate program is intended for individuals who desire to pursue careers in social media and e-marketing analytics-related industries and has been designed to enhance one's knowledge and skills essential in these same areas.

Program Admission

Prerequisite: A conferred Bachelor's degree, from a regionally accredited institution, with a cumulative undergraduate GPA of 2.0 is required to qualify for admission consideration.

View Program Admission information
Available Courses
Required Courses
18
Students must complete all Required Courses with a grade of "C" or higher.

Choose MAR 3023 or MAR 3023H:

This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on businesses revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies.
This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on business revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies. Students must pass the core assignments with a grade of ā€œCā€ or higher. Honors students will design and implement a web-based marketing presence with the use of a recognized web tool and architected using social media techniques. They will be required to write a marketing plan associated with their product and link it to the web site.

Complete the following courses:

15
Credits
This course involves the application of contemporary digital media technologies to marketing strategy development and decision-making.
A study of the metrics and systems needed to receive a return on every sales and marketing investment made. The course focuses on tools and approaches to gauge the impact of marketing expenditures.
Customer Relationship Management (CRM) is becoming an important strategic tool in consumer goods, firms, financial, health and tourist services, business-to-business firms and in all of eMarketing.
This course introduces students to social media and e-marking functions and strategies that are essential to consumer involvement, community engagement and customer relationship management.
A study of essentials underlying consumer decisions and relating such understanding to issues in product development/positioning, pricing, advertising, segmentation and other marketing variables.
Total Credits:
18

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

Your tuition shouldn’t go against your intuition.

Your pursuit of higher education is admirable. So why struggle with high tuition in the process? Here we make life’s next steps affordable. Whether you’re seeking a university transfer (A.A.) degree, a four-year bachelor’s, an Associate in Science degree or even earning a post-baccalaureate certificate, you’ll find reasonable tuition and payment plans that make sense.

Go For Less.

Tuition and Fees*


Seminole State
Tuition and Fees$1,799
Room and Board-0-
Books and Supplies$500
Total$2,299

For more information on Seminole State's tuition and fees, please see the 2019-20 fee schedule.

* Tuition costs are based on 15 total credit hours for this program in the Fall 2019 and/or Spring 2020 terms for in-state students. Book expenses are estimates and may vary by course. Lab fees and other fees that may assessed at the time of registration may be viewed in the College fee schedule. As Seminole State is a commuter college with no residence halls on its campuses, costs for room and board are not calculated.

Career Opportunities

Profession

Social media and e-marketing professionals have a wide range of job titles and duties. Some employees in this profession may collect and analyze data, help businesses select the proper social media channels for their goals and tailor campaigns to a target audience, or track the performance of social media initiatives and suggest/implement changes to improve results. Others may oversee a company’s social media platforms, post interesting content that represents an organization’s brand and builds the brand’s reputation, or engage the public or clients online while representing the brand. As social technology evolves and advances, social media and e-marketing professionals will be needed to help businesses not only keep up but also stay on the cutting edge.

Career Opportunities

  • Social Media Analyst
  • E-Marketing Analyst
  • Social Media Assessor
  • Social Media Insights Analyst
  • Social Media Manager
  • Social Media Specialist
  • Social Media & Content Strategist

Job Outlook

The U.S. Bureau of Labor Statistics (BLS) groups social media occupations with other public relations occupations, and job titles vary. According to the BLS, employment of public relations specialists is projected to grow 6 percent from 2018 to 2028, about as fast as the average for all occupations. Meanwhile, the BLS says that employment of market research analysts is projected to grow 20 percent from 2018 to 2028, much faster than the average for all occupations. Employment growth will be driven by an increased use of data and market research across many industries. Nationally, careers in social media and e-marketing analytics offer competitive salaries.

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