Meta Tags and SEO

Search Engine Optimization (SEO) refers to methods that can be used to raise your sites' ranking in search engine results.

How search engines work

  • The job of search engines is to serve up the most relevant and useful information possible based on user query.
  • Search engines analyze words on web pages, marking words that are repeated, bolded, in a headline or a link, etc. as "keywords."
  • Page titles are scanned by search engines so make sure your page titles are clear and relevant to what a user is looking for.
  • Headlines, emphasized words, links and lists are also picked up by search engines.
  • Insert meta data on all of your pages. Search engines check titles and descriptions used in your HTML tags.

While there are no guarantees your page will be ranked at the top of search results, optimizing your text and links will boost your ranking.

Tips for SEO optimization

  • Write content that contains keywords users would input in the search bar.
  • Use keywords in the title, headings, links, meta data and image tags. Ensure your linking text describes what the user will find when they click.
  • Distribute keywords throughout your content and make sure the content addresses your audience and the information a user is searching for.
  • Ensure your content is relevant to your keywords. Don't lure users to your site with words that don't represent your content. Write original, authentic content.

Inserting Meta Data in the CMS

To insert meta description information on your pages, go to the "Meta" tab when editing a page in the CMS.  Meta descriptions should be unique to each page and describe the page's content and purpose.


Seminole State WebSupport