Advertising - Persuasive Messaging Track Pathway Associate in Arts

In Central Florida, tourism is a thriving industry, and you can be at the center of it with the Tourism, Event and Recreation Management track at Seminole State. Learn the foundation of the tourism and hospitality industry and get the skills to adapt in this ever-changing market. Become a diverse, knowledgeable expert that will excel in the world’s largest industry. This Associate in Arts pathway will prepare you to transition into a related bachelor’s degree at a four-year university.

Getting Started: Fall Term

Aug. 19:  Application

Aug. 26:  Classes Begin

Other Important Dates »

Why Seminole State?

  • Affordable tuition: Earn a state university education at about half the cost.
  • Small class sizes: With classes of 30 or less, you don’t have to learn in an auditorium.
  • Online degree option: The courses for our A.A. degree are offered in person and online, so you can study when and where you want. 
  • Seamless transition: With your A.A. degree, you can stay at Seminole State to continue your progress toward a bachelor’s degree in a high-demand field.
  • Guaranteed transfer: Earn your A.A. here, and take advantage of guaranteed admission to UCF or one of Florida’s other state universities for your bachelor’s.
  • More than 100 University Transfer Pathways: Take prerequisite courses for majors in various fields from accounting to theater.
Advertising: Persuasive Msg Pathway
Type: Associate in Arts
Major Code: ART-ADV
CIP: 1192401010

Program Description

Available Course Course Not Offered Spring 2025
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United States History to 1877 Gen Ed Core Civic Lit
3
Credits
In this course students will examine United States history from before European contact to 1877. Topics will include but are not limited to indigenous peoples, the European background, the colonial period, the American revolution, the Articles of Confederation, the Constitution, issues within the new republic, sectionalism, manifest destiny, slavery, the American Civil War, and Reconstruction. This course partially satisfies the writing requirement of S.B.E. 6A-10.030. This class satisfies the General Education State Core Social Science/History requirement for degree seeking students and partially satisfies the Florida state civic literacy requirement per Florida Statutes Section 1007.25 for all students.
United States History 1877 to Present Gen Ed Core Civic Lit
3
Credits
In this course, students will trace the history of the United States from the end of the Reconstruction era to the Contemporary era. Topics will include but are not limited to the rise of industrialization, the United States emergence as an actor on the world stage, constitutional amendments and their impact, the Progressive era, World War I, the Great Depression and New Deal, World War II, the Civil Rights era, the Cold War, and the United States since 1989. This course satisfies the General Education State Core Social Science/History requirement and partially satisfies the writing requirement of S.B.E. 6A-10.030. This course partially satisfies the Florida State Civic Literacy requirement per Florida Statutes.
U.S. Federal Government Gen Ed Core Civic Lit
3
Credits
In this course, students will investigate how the national government is structured and how the American constitutional republic operates. It covers the philosophical and historical foundations of the American government, including but not limited to the Declaration of Independence, the United States Constitution and all its amendments, and the Federalist Papers. The course examines the branches of government and the governments laws, policies, and programs. It also examines the ways in which citizens participate in their government and ways their government responds to citizens. This course partially satisfies the writing requirement of S.B.E. 6A-10.030. This class satisfies the General Education State Core Social Science/History requirement for degree seeking students and partially satisfies the Florida state civic literacy requirement per Florida Statues Section 1007.25 for all students.
State and Local Government
3
Credits
In this course, functions of state, county and city governments are studied. Emphasis is placed upon constitutions, political parties, politics, legislatures, courts, chief executives and interrelationships between federal and state governments and metropolitan problems. This course partially satisfies the writing requirement of S.B.E. 6A-10.030.
Speech Communication
3
Credits
The purpose of this course is to improve the basic skills of speaking and listening. Class exercises emphasize preparing and delivering public speeches, speaking with clarity and variety and listening with literal and critical comprehension. The course addresses communication in the personal, career and global spheres.
Principles of Economics (MACRO) Gen Ed Core
3
Credits
In this course, students will learn the foundations of macroeconomics as the branch of economics concerned with how decision-making, in an environment of scarcity, maps onto the aggregate economy. Students will examine theories and evidence related to the following core set of topics: national income determination, money, monetary and fiscal policy, macroeconomic conditions, international trade and the balance of payments, and economic growth and development. This course partially satisfies the writing requirement of S.B.E. 6A-10.030. This class satisfies the General Education State Core Social Science/History requirement for degree seeking students.

or

Principles of Economics (MICRO)
3
Credits
This course deals primarily with economic problems. Emphasis is given to markets, production functions, economic role of government, agricultural problems, labor-management relations, imperfect competition, interest and capital, economic security, international trade and finance and economic development. This course partially satisfies the writing requirement of S.B.E. 6A-10.030.
Total Credits: 60

Gen Ed Core   Denotes that a class is a State of Florida General Education Core Course.

Beginning in the 2022-23 academic year and thereafter, students entering associate in arts, associate in science or associate in applied science, or baccalaureate degree programs must complete at least one (1) course from each of the general education subject areas listed in this section prior to the awarding of their degree. Please refer to this catalog's Graduation Requirements section for specific requirements on the General Education Core Courses .

Civic Lit   Denotes that a class counts toward the course Civic Literacy Requirement.

The State of Florida requires that all students graduating from Seminole State College of Florida and other institutions in the Florida College System (FCS), as well as from any State University System (SUS) institution, fulfill a Civic Literacy Competency requirement prior to submitting an Intent to Graduate form in the term they plan to graduate. Requirements vary based on admit term and program. Please refer to this catalog’s Graduation Requirements section for specific requirements on the Civic Literacy Proficiency Requirement.

Foreign Language Proficiency

Per Florida Statute 1007.25, "Beginning with students initially entering a Florida College System institution or state university in 2014-2015 and thereafter, coursework for an associate in arts degree shall include demonstration of competency in a foreign language." Please refer to this catalog's Graduation Requirements section for specific requirements on Foreign Language Proficiency.

Your tuition shouldn’t go against your intuition.

Your pursuit of higher education is admirable. So why struggle with high tuition in the process? Here we make life’s next steps affordable. Whether you’re seeking a university transfer (A.A.) degree, a four-year bachelor’s, an Associate in Science degree or even earning a college credit certificate, you’ll find reasonable tuition and great value. And to us, that’s scholarly.

In fact, a full-time college education at Seminole State is more than $10,000 less each year than most state universities.

Go For Less.


Tuition and Fee Comparison*

 Seminole StateUFFSUUCF
Tuition and Fees$3,131$6,380$5,666 $5,954 
Room and Board-0-$12,120
$13,474 $12,542 
Books and Supplies$1,000$1,260$1,200$1,200
Total$4,131$19,760$20,340$19,696

For more information on Seminole State's tuition and fees, please see the current fee schedule.

* Tuition costs are based on the current academic year for in-state students living on campus. Dorm fees, meal plans and book expenses are estimates based on cost of attendance information provided by the State University System of Florida. Lab fees and other fees that may be assessed at the time of registration may be viewed in the College fee schedule. As Seminole State is a commuter college with no residence halls on its campuses, costs for room and board are not calculated.