Web Page Specifications

This document provides Web designers at Seminole State College with specifications to assist them in the creative task of developing Web pages. Web page design and implementation has become a part of many employees' job descriptions. With these specifications, we aspire to create a Web space that presents Seminole State information in an informative, consistent and easy-to-navigate manner. In no way are these specifications meant to limit the creative freedom of our faculty, staff or students.

Copyright and Trademarks

1.1 Seminole State College retains all rights to its name and registered marks.
1.2 Use of Seminole State's registered marks are governed by the College's logo specifications, which are available on the College Relations and Marketing Department's website.
1.3 With the permission of the rights holder, the registered marks of donors, sponsors, organizations, training partners or employers with relationships to Seminole State College may be used on Seminole State pages.
1.4 Copyright laws apply to electronic publishing/posting as well as to print publishing. Many materials that may be used freely in the classroom or as handouts are prohibited for use on the Internet. Be sure you have permission to publish information before putting it on the Web. (A copyrighted work is any original work of authorship fixed in a tangible form of expression.)

Taking on the Role of Information Provider

2.1 When posting information about the College, be sure to keep all information current.
2.2 When creating a link from your page to another page, be sure to maintain the links. Do not allow them to become or stay broken.
2.3 Make every effort to link to existing information; do not duplicate it on your website. Information pertaining to the Seminole State College Catalog (programs, courses, etc.) should link directly to the online Catalog.

Official Page Specifications

An official page is defined as any page containing Seminole State College information that is externally accessible to the general public. It is the responsibility of the author or maintainer of the Web page to ensure that the page complies with the specifications set for official pages.

3.1 Each Web page shall contain an identifier that clearly states that it is an official Seminole State page. The Seminole State logo should be included on every page and should link back to the Seminole State home page. The department/course should also be listed so that visitors know where they are at all times. Remember, visitors may reach your page from a search engine or by typing in the URL. They do not have to access your page through the Seminole State website.
3.2 Each page must include navigational links that let the user, if applicable, go back, return to the department's main page or go to the Seminole State home page. Though these required links may seem unnecessary, they are actually quite important. If a user happens onto your page through a search engine or by typing in the URL directly, the browser's "Back" function will be useless for retracing the origin of the site's links.
3.3 The use of framesets are not allowed. They are hard to bookmark, search engines have problems indexing them, and they are difficult for users to print.
3.4 A footer containing the following information is required on each page:
  • An e-mail address for the page creator or maintainer (must be a Seminole State e-mail account)
  • A link to the Seminole State privacy statement (www.seminolestate.edu/internet_privacy_policy)
  • A copyright statement, such as: "Copyright Seminole State College 2005-13"
  • The statement "A Diverse Learning Community...An Equal Access/Equal Opportunity College" linked to the College equity statement (www.seminolestate.edu/equity-statement)
3.5 To ensure a strong and consistent marketing presence and encourage user functionality and usability, all Seminole State College pages will be based on templates provided via the Content Management System (CMS). These templates and their respective colors and images are determined by the College Relations and Marketing Department and Seminole State WebSupport.
3.6 To ensure that your pages can be viewed by users with disabilities and/or special needs, you must include image "alt" attributes and hyperlink title attributes on all pages.
3.7 Every page must have a title tag in the following format:
  • Department/Area Name: Page Title (example: Interior Design: Faculty Directory)

These titles are created automatically based on directory structure by the CMS. 

The page title must be unique, descriptive and accurate. It should contain keywords that reflect the page content, and it should be easy to read. Only the first 65 characters of the title will show in a search listing. Page titles on the Seminole State site should not include "Seminole State College" since it is automatically appended to the end of each title.


Every page must have meta tags for keywords and description.

The meta description data must be between 25 and 150 characters long, human readable, actionable and rich in keywords.

The meta keywords data should contain a listing of search words that would be used to locate the particular page.  Terms should not contain commas and should not be repeated.

3.9 All pages must be free of spelling and grammatical errors and should conform to the Seminole State Style Guide.
3.10 Pages may not contain GIF animations or blinking tags. (They will be removed immediately by WebSupport.) Authors should make every effort to keep image sizes small so that download times are kept to a minimum.
3.11 Any pages containing links to outside websites should include the following disclaimer:

"This site contains links to other Internet sites. These links are not endorsements of any products or services in such sites, and no information in such site has been endorsed or approved by this site."
3.12 Seminole State College must not be placed in a position of endorsing or "selling" any private enterprise, goods or services. Logos, links, trademarks and advertising for private corporations not officially affiliated with the College are not permitted.

Acceptable use of logos and/or links to private corporations includes the following:
  • Inclusion of a logo and/or link to a company site (such as Microsoft, FireFox, etc.) to download a free Web browser necessary to access online course materials.
  • Inclusion of a logo and/or link to a company site (such as Quicktime, Flash,  Adobe Acrobat, etc.) to download a free player, reader or plug-in necessary to access online or multimedia course content.
  • Inclusion of a logo and/or link to a company or publisher site (such as Sakai, Prentice Hall, etc.) to search for access codes associated with the e-pack or required textbook for the course, or to facilitate student course downloads.
  • Inclusion of a logo and/or link to a company, publisher or other organization's site in order to accomplish specific learning objectives related to course content. (Such objectives must be clearly stated and relevant to the course material.)
Unacceptable use of logos and/or links to private corporations includes the following:
  • Inclusion of a logo and/or link to a commercial enterprise promoting products (such as Amazon, Barnes and Noble, etc.).
  • Inclusion of a logo and/or link to unnecessary sites not directly related to course content, material or objectives.
  • Inclusion of a logo and/or link of personal interest or personal gain to a Seminole State employee.
3.13 All Web pages must adhere to the College's Technical Specifications.

Departmental Page Specifications

4.1 Each departmental page must meet all Official Page Specifications.
4.2 The name of the department, program or course must appear at the top of the page.
4.3 An introduction or description of the department must appear on the main page.
4.4 A page listing names and contact information for faculty, staff and administrators must be available from the main page.
4.5 A course page describing in detail the current courses offered should be available from the departmental page. At a minimum, there must be a link to the official course calendar available via the Registrar's pages.
4.6 The following validity statement should appear at the bottom of each departmental home page:

"Every reasonable effort has been made to ensure the accuracy of the content contained on this site. However, we encourage you to contact the College or specific department to verify that the information you have is current."

Faculty Page Specifications

The content of your faculty website is primarily governed by your good judgment of what is academically relevant and appropriate. Your Web creations should reflect your standards of academic quality and uphold your reputation as a representative of Seminole State.

Individuals and/or groups may not publish information on the College Web servers that is prohibited by law or disallowed by licenses, contracts, copyrights or Seminole State regulations. Web authors are responsible for the information they publish and should therefore familiarize themselves with Seminole State's policies pertaining to confidentiality and the use of computers — particularly Seminole State's Acceptable Use of College Information Technology Policy — before beginning their Web development.

5.1 All page content must comply with Seminole State's Web Design Guidelines.
5.2 All pages must comply with local and federal laws.
5.3 A Seminole State e-mail address for the page author or contact person must be listed at the bottom of the page.
5.4 The home page should contain the following content disclaimer:

"The views and opinions expressed on these pages are strictly those of the page authors. Any comments on the contents of these pages should be directed to the author/contact listed at the bottom of the page. The page author is responsible for adhering to all College rules, policies and guidelines and for abiding by all laws and regulations related to telecommunications and publishing public information."
5.5 See rules regarding the use of trademarked images.

Technical Specifications

Many of these specifications have been put in place to assist in compliance with Section 508 of the government's accessibility code. Others are being implemented as part of our effort to make our content available to multiple platforms, such as cell phones and Palm Pilots.
6.1 All Seminole State campus Web pages should be created in XHTML 1.1 and validated.
6.2 All file names should be typed in lowercase letters and should not contain any blank spaces. For consistency, all pages should be named with php extensions.
6.3 Web pages should be designed for an optimum 1024 x 768 screen size.
6.4 Only hexadecimal color codes may be used.
6.5 Only white backgrounds may be used.
6.6 Web pages should be optimized for use by users with slow internet connections.
6.7 JavaScript must run without error in all current-generation browsers.
6.8 Pages should not be cluttered with counters, superfluous images, uninvited sounds, etc.
6.9 Pages should be designed for handicap accessibility and general user/visitor accessibility. Use "alt" image attributes to describe the function of images and title attributes to describe all links.
6.10 Use CSS to control all text formatting and colors.
6.11 Use width and height attributes with every image to speed up downloading.
6.12 Use <h> tags for all page headers. Do not use <h> tags for blocks of text.
6.13 Save scanned images at a maximum of 96 dpi.
6.14 Use GIFs for simple, solid-colored images. Use JPGs or PNGs for multi-colored images.
6.15 Font tags are not allowed. All text must be formatted using CSS classes.
6.16 All pages should run without error in Chrome, FireFox, Internet Explorer, Opera and Safari.
6.17 Official College Web pages must be posted on Seminole State's Web servers (www and www2). Pages not posted on College Web servers may not be identified as official College pages.

Templates, Graphics and Video

7.1 Templates will be designed and implemented via the Seminole State CMS. Any requests for template modifications must be submitted through a WebSupport request in the TIM System.
7.2 All graphics must be approved by Publications and WebSupport according to Seminole State College standards.
7.3 All video must conform to Seminole State College standards and be approved by Publications and WebSupport before it can be put into production.  Video should be submitted in both .mp4 and .flv formats for best cross-platform compatibility.

Help with Pages

8.1 CTS WebSupport is available to assist in the creation and maintenance of Web pages.
8.2 All requests for page updates or site modifications should be made via a WebSupport Request in TIM.

Want more info? Contact us.