Seminole State College of Florida recently launched an improved Future Student section of the website that is designed to provide easy-to-find information for prospective students.
The revamped site was rolled out along with other changes on seminolestate.edu for the start of classes on Jan. 9. This is the first major change to the look of the College's website since January 2010 and was completed entirely in-house by the College's Computing and Telecommunications (CTS) and College Relations and Marketing (CRM) teams.
For the Future Students site, CRM worked closely with the Admissions Office, evaluated hundreds of websites and talked to students to identify the core questions they have when they are looking for information about the College, says Jay R. Davis, director of communications and media relations for Seminole State.
“When prospective students come to our site, we want them to quickly see the benefits of Seminole State College and find the information they’re looking for,” Davis says. “We peeled away the marketing speak, and focused on answering the questions that future students have. It’s now as simple as why, what and how.”
Among the features:
Davis says that more improvements are coming over the next few weeks. Upcoming changes include a new mobile site, which is expected to launch in less than a month. The site is in response to the huge increase in mobile devices, he says. The website now averages more than 43,000 visits per month from mobile browsers, such as iPhones and iPads.
Seminole State’s website has more than 22,000 pages. The site had more than 25 million page views and more than 8.5 million visitors in 2011. The most popular area of the site is the online catalog, which had more than 91,000 page views in the past 30 days.
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