Friday, Dec 15, 2017
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College wins awards for marketing projects

A screen shot from the interactive recruitment video that won regional and district awards

Seminole State College of Florida has won a series of awards for public relations and marketing projects, including first-place regional and district awards for an interactive recruitment video.

The video project earned a gold award in the College Promotional Video category at the National Council for Marketing and Public Relations (NCMPR) District 2 Medallion Awards. Seminole State also received:

  • A silver award in the Brochure/Flier category for an admissions brochure
  • A bronze award for feature writing for a news article on the Math Department
  • A bronze award for newswriting for a construction demonstration at the Heathrow Campus that garnered national coverage on the Weather Channel

The Medallion Awards honor excellence among marketing and public relations professionals at state and community colleges. This year's winners were announced at the fall district conference in Atlanta Oct. 16-19. Seminole State competed against colleges from 10 Southeastern states.

Staff from the College’s College Relations and Marketing (CRM), Computing and Telecommunications Services (CTS) and Admissions departments collaborated on the video project. The recruitment video, which was filmed and edited by CDB Productions of Orlando, was sent to Seminole County high school seniors using a mailed invitation and a personal Web address. The video also won First Place in the Video/Electronic Promotion category of the Association of Florida Colleges’ (AFC) Communications and Marketing Commission Awards.

At the AFC annual conference in Naples, held Oct. 26-28, the College also won these awards:

  • Second place for an admissions brochure that also won an NCMPR silver award
  • Second place for a fine arts brochure
  • Second place in the Public Relations Success Story category for a campaign tied to a construction demonstration. This was also an NCMPR bronze winner.

The AFC represents Florida’s 28 state and community colleges.

You can view the recruitment video on Seminole State’s YouTube channel.

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