PUR4404 International Public Relations: Focus EU
This course is designed to explore the theory and research related to the practice of public relations across cultural and national boundaries. It includes the application of various communication and public relations theories to practical problems in international for profit and not for profit settings. Following an introductory overview of the practice and theory of public relations, the course will focus on trans-national and intercultural dimensions of public relations, comparing US and European PR systems with special emphasis on Austrian-based companies. Another part of the course concerns the practice and differences of PR throughout the world. In addition to exploring the application of public relations in an international setting, strategies and approaches to PR will be explained from a theoretical base demonstrating the usefulness of theory-based public relations programs. Evaluate the most important aspects of integrated International and Intercultural PR.
Terms Typically Offered: Spring
Courses not offered for selected criteria.
Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.
Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.