MAR3143 Global Marketing: Understanding Cultural Paradoxes
This course offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture and the consequences of culture for all aspects of marketing communications. Topics include global public relations, culture and the media, culture and the internet and consumer behavior. It demonstrates the centrality of value paradoxes to cross cultural marketing and helps students see how their understanding of cultural relationships in once country/region can be extended to other countries/regions.
Terms Typically Offered: Spring
Showing classes during the Fall 2019 term, which have open seats and are college credit.
Courses not offered for selected criteria.
Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.
Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.