MAR3143 Global Marketing: Understanding Cultural Paradoxes
This course offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture and the consequences of culture for all aspects of marketing communications. Topics include global public relations, culture and the media, culture and the internet and consumer behavior. It demonstrates the centrality of value paradoxes to cross cultural marketing and helps students see how their understanding of cultural relationships in once country/region can be extended to other countries/regions.
Terms Typically Offered: Spring
Courses not offered for selected criteria.
Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.
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