This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on business revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies. Students must pass the core assignments with a grade of “C” or higher. Honors students will design and implement a web-based marketing presence with the use of a recognized web tool and architected using social media techniques. They will be required to write a marketing plan associated with their product and link it to the web site.
Prerequisites and/or corequisites: Acceptance into the Honors program and cumulative G.P.A. of 3.5 or higher, GEB 3213 (and prerequisite STA 2023 or higher level Statistics course for BIM-BS students).
Terms Typically Offered: Fall, Spring, Summer
Credits: 3.00
Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.
Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.
