For Fall Term 2021, we are offering in-person, hybrid, remote and online courses.  
For more information, view class types

Additional




MAR3023H Honors Principles of Marketing

This is an advanced course covering the essential knowledge required to ensure the success of a business as it launches and maintains product presence in the market place. We will also discuss the impact of marketing on business revenue, the relationship of marketing to other organizational functions and the development of marketing strategies for both the domestic and international marketplace. The course also focuses on the role that the Internet and direct marketing have on corporate marketing strategies. Students must pass the core assignments with a grade of ā€œCā€ or higher. Honors students will design and implement a web-based marketing presence with the use of a recognized web tool and architected using social media techniques. They will be required to write a marketing plan associated with their product and link it to the web site.

Prerequisites: Acceptance into the Honors program and cumulative G.P.A. of 3.5 or higher. Corequisite: GEB 3213.

Terms Typically Offered: Fall, Spring, Summer
Credits: 3.00

ASession
BSession
12Weeks
OTerm
Aug 23 to Dec 11
Online - 1 class available
Online  - 1 class available
Learn fully online on your own schedule. You do not need to log in to class at a specific time, but you do need to submit assignments and complete exams as required by your instructor.
CLASS# TIMES DAYS DATES ROOM PROFESSOR
72377------08/23 - 12/11---StewartMore Info
Textbooks
Syllabus
MAR3023H Honors Principles of Marketing (72377) Fall 2021

Required Textbook

Prin Of Marketing (looseleaf)

PRIN.OF MARKETING (LOOSELEAF)
Author:
 Kotler
ISBN:
 9780134461526
Publisher:
 Pearson
Edition:
 17TH 18
Buy:
 $193.32 New
 $144.99 Used
Rent:
 $174.00 New
 $123.90 Used
Room: OnlineProfessor: Stewart

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity and provide weekly activity reports.

Remote- no classes available
Remote classes meet virtually via live video for lectures and discussion. Students attend virtual classes on set days and times.
Altamonte Springs  - no classes available
Heathrow  - no classes available
Lee Campus at Oviedo  - no classes available
Sanford/Lake Mary  - no classes available

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

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