Marketing Technical Certificate
Type: Tech Cert
Major Code: BMAR-CC
Educational Plan: BMAR-CC
The purpose of this program is to prepare students for employment in marketing positions in a variety of business environments and/or to provide supplemental training for persons currently employed in marketing occupations. Content includes the four P's of marketing: price, product, place (distribution) and promotion of a business. Emphasis is on selected theories of marketing, sales, advertising/promotion and e-Business. Students will be able to demonstrate knowledge of the following marketing principles:
This certificate is upward compatible with the A.S. degree, Business Administration and the A.S. degree, Entrepreneurship and Business Management.
Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.
Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.