Employment Opportunities

Date PostedAugust 18, 2014
Closing DateOctober 31, 2014
Job Requisition Number102330
Position TitleVP of Marketing & Strategic Communications
Position TypeADMIN
DepartmentCollege Relations & Marketing
Pay Benefits and Work Schedule
Salary range is $100,490 to $128,833 annually, commensurate with education and experience.

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- Resume
- Cover Letter
- Transcripts showing applicant's name and the date the degree was conferred, (copies accepted), must be uploaded and attached to your online application to be considered. This also applies to Seminole State College employees.

The Vice President for Marketing and Strategic Communications provides senior leadership in planning, developing, coordinating, implementing and evaluating the marketing and media relations efforts of the College. The Vice President is responsible for developing, approving, and delivering formal communications to the College community through broadcast, print, digital, and social media platforms. In addition, the Vice President is responsible for building a working relationship with the media; providing support for the College Foundation’s public relations and fundraising efforts; and managing events held on College sites and in the community. This position reports to the President.

The Vice President will develop a rapport and a close working relationship with the media that results in coverage of the College’s contributions to the quality of life in the region and a public understanding of the College’s direction, plans, and needs. Strategic focus will be placed on attracting and retaining students at all levels, which is a top priority and budget focus. This individual will partner closely with senior administrators and provide leadership for effective college-wide and community-wide communications about the College’s and the Foundation’s priorities. The Vice President will provide leadership to a team of professional and career service staff.

Specific responsibilities include business and market development; market research and planning; strategic direction for promotion and advertising; development of recruitment materials; and hiring and directing assigned staff. The Vice President is responsible for identifying opportunities for continued growth of the College and its Foundation through marketing, events management, and communication campaigns for current and future students. The Vice President will engage in-house resources with outsourcing opportunities to implement a comprehensive marketing strategy. The person in this position is expected to demonstrate and implement effective strategies to drive enrollment and engage donors to highlight the value and impact of Seminole State College of Florida.

1. Provides input to the President, the Executive Team, and the College community that will expand their understanding of trends in higher education and aid in planning for the future development of the College.
2. Promotes cooperative relations with the diverse Central Florida community; other colleges; partner institutions; and elementary, middle, and secondary schools.
3. Supervises and directs the College’s student-related marketing, resulting in the successful implementation of targeted marketing and communication campaigns for new and returning students. Develops and manages departmental budgets to ensure a return on investment through the College’s promotional efforts.
4. Participates as a member of the President’s Executive Team.
5. Participates as a member of the College’s Emergency Management Team and leads efforts to develop the crisis communications strategy for the institution.
6. Collaborates and supports colleagues with public speaking engagements, presentations, articles, programs, and special events. Coordinates assigned programs and activities with those of other college departments and programs, as well as, outside agencies and organizations.
7. Prepares and presents staff reports and other necessary materials as requested by the President and the District Board of Trustees.
8. Collaborates and coordinates Marketing, PR, print/web presence and events with the Foundation for Seminole State College of Florida in support of the Foundation’s fund-raising goals.
9. Collaborates with departments of the College to design and execute marketing strategies and campaigns for activities on the College’s campuses, sites, or other locations.
10. Represents the College at community functions held within and outside the College.
11. Ensures that all marketing communications and events are well-coordinated and effectively executed, support marketing plan objectives, and maintain an effective expenditure of resources.
12. Develops and executes targeted marketing plans and strategic communications, tactics, and resources necessary to achieve the College’s goals.
13. Performs additional duties as may be required or requested.

WORK CONDITIONS and SPECIAL CONSIDERATIONS: (TRAVEL, WORK HOURS, WORKING CONDITIONS, ETC.) Flexible hours/days. Some travel within Florida and frequent travel between College campuses. Works inside an office environment.

1. Bachelor’s degree from an accredited college or university.
2. A minimum of five (5) years of significant demonstrated marketing expertise, including branding.
3. Strong strategic planning and analysis skills in recruitment, marketing, and business (competitive) strategy, or related field.
4. Experience in managing marketing-related projects such as development of promotional materials, collateral materials, promotions, public relations and website development.

1. Master’s Degree from an accredited college or university.
2. Proven successful experience in leadership and management in a diverse environment with expectations from a complex network of constituents.
3. Demonstrated effectiveness in leading and working within collaborative, cross-functional teams.
4. Demonstrated understanding of the marketing strategies of a higher education institution.

1. Analytical, data-informed and results-oriented.
2. Demonstrated strong leadership, communication, marketing, planning, and organizational skills.
3. Demonstrated understanding of emerging trends and issues as they relate to the college learning environment.
4. Ability to manage complex interpersonal relationships in a professional and courteous manner.
5. Ability to effectively manage a budget, balancing strategic, tactical, and operating priorities.
6. Ability to develop and administer College policies regarding personnel, curriculum, students, and other policies, practices, and procedures.
7. Commitment to diversity and the demonstrated ability to work effectively with faculty, staff, and students in an inclusive, respectful manner.
8. Excellent verbal, written, and interpersonal communication skills.
9. A leadership style and service orientation consistent with the mission of the College.
10. Ability to work in a multi-cultural environment.

The College anticipates that the position incumbent must be available throughout the workday and, on some occasions, after regular work hours. Therefore, as a condition of employment, the incumbent is expected to carry a personal cell phone and is required to provide their current cell phone number to the Office of Human Resources and to their immediate supervisor.

This position is not eligible for Veterans’ Preference

This description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.
Conditions of Employment
Finalists and individuals recommended for employment at Seminole State College may be subject to background investigations and fingerprinting in compliance with Florida Statute 1001.64; and Seminole State College Policy 1.020; 2.020. Criminal background checks and fingerprinting will be conducted for all new employees, and for rehired employees who have had a break in service for one year or more. The Office of Human Resources will determine which background checks shall be conducted for each position, based upon its review of job descriptions and the responsibilities of the position. These include, but are not limited to, positions that have access to money, master keys, security-sensitive areas and confidential information; positions that have the capability to create, delete, and alter records; and positions that are responsible for the care and instruction of children. The College will conduct various types of background checks which may include, but are not limited to: criminal background, credit check, driver's license check, previous employment and references.
How to Apply
All applicants including employees of Seminole State College must scan, upload and attach "Required" documents to their electronic application to be considered.


TO ATTACH DOCUMENTS: On the Careers Home page select the "Cover Letters and Attachments" link, then "Add Attachments" to attach documents. Applicants must include work history even if attaching a resume.

For positions requiring a degree, scan, upload and attach copies of your transcripts showing your name and the date your degree was conferred to be considered for the position (unofficial copies accepted). This applies to internal and external applicants.
Equal Employment Opportunity
Seminole State College is an equal opportunity employer and prohibits discriminatory employment actions against and treatment of employees and applicants for employment based on actual or perceived race, color, sex, national origin, religion, age, gender, disability, military status, marital status, genetic predisposition, sexual orientation, or any other consideration made unlawful by applicable Federal, State or local law.
Other Information

Seminole State College of Florida adheres to Florida’s Veteran’s Preference laws by providing preference in hiring to covered job applicants. Moreover, in recognition of the valuable contributions made by veterans, the College also considers any applicant’s military service background when filling job positions not covered by Veteran’s Preference laws.

To claim Veteran's Preference for eligible positions, a copy of your DD-214 form, Certificate of Release or Discharge from Active Duty must be uploaded and attached to your application to claim Veterans' Preference.


Individuals who have completed college or university course work at an institution in a country other than the United States are required to obtain a complete evaluation of foreign transcripts and degrees. Foreign transcripts should be evaluated by one of the organizations approved by the National Association of Credential Evaluation Services.

This evaluation must be submitted at the time of application. We recommend World Education Services at P.O. Box 5087, Bowling Green Station, New York, NY 10274-5087, telephone (212) 966-6311 or email address www.wes.org. The interview process may be delayed until such a review has been completed.

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Seminole State College
100 Weldon Boulevard
Sanford, FL 32773-6199
Phone: 407.708.2101
Fax: 407.708.2425