Social Media Guidelines
Seminole State faculty and staff are responsible for setting up and maintaining their own College-related social media accounts.
Social media pages must always be secondary information sources. The Seminole State website will continue to serve as the College's primary Web presence. All organization descriptions and other Web content that appears on a department's or unit's social media site should also appear on the Seminole State website.
Launching a Social Media Site
In order to be recognized as an official Seminole State social media site, pages should:
- Include links to other official social media pages.
- Use graphics specific to official Seminole State social media site branding.
- List Seminole State Web support personnel as site administrators.
- Have a minimum of two or three relevant postings per week.
Faculty and staff seeking designation as an official Seminole State social media site must submit a WebSupport request via the TIM System. The request should include:
- The words "Social Media" in the "Request Name" line.
- The department's or unit's name.
- The site's purpose and target audience. Seminole State social media pages should supplement departments' and units' existing programs and services. They also should support the mission and vision of the College.
- Contact information for one or more designated faculty/staff page administrators.
- A list of proposed visuals, copy points, links and other information that outlines how the social media channel will be structured.
Creating an Account
Click the links below for detailed instructions for launching a Facebook or Twitter page.
Tips
- Do not create a social media page without a solid communication plan in place. This plan should include information about why your department or program needs a social media presence, how the page will be maintained, who will be responsible for maintaining it, and how it will be used to supplement your department's or unit's other communication tools.
- Remember your audience. Determine your page's level of formality and choose your language accordingly.
- Do not abandon or neglect your presence on the Seminole State website. The College website should continue to serve as the key access point to your audience.
- Official Seminole State accounts must be treated more professionally than personal social media accounts. Pages should contain reliable, factual and timely information about the department or program that is being represented, and interaction with users should be respectful and considerate at all times.
- If you are using Facebook, ensure that you have adequate resources dedicated to maintaining, reviewing and updating page content, as well as monitoring content posted by other users. Also, explore the difference between a "page" and a "group."
Seminole State's Social Media Pages
Seminole State's Collegewide social media pages are maintained by the College Relations and Marketing (CRM) communications team, with assistance from Computing and Telecommunication Services (CTS).
Contacts
If you have any questions or would like help setting up a social media account for your department, program or organization, please contact one of the resources below.
Faculty/Staff Sites:
- Jay Davis, Director, Communications and Media Relations: 407.708.2418
- Les Lusk, Web Development Coordinator: 407.708.2227
Student Sites:
- Office of Student Life: 407.708.2611
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