C.C., Small Business Management Certificate

Certificate Type: C.C.
Major Code: BSBM-CC
CIP: 0552070101
Former CIP: 0506180101

This program prepares students for the management and/or ownership of a small business. The content includes instruction in the planning, organizing, leading and controlling of small business. Emphasis is placed on selected theories of small business management and decision-making and the knowledge and understanding necessary for managing people and functions. Students will be able to demonstrate knowledge of principles and practices of small business management including:

• Defining and understanding the basic management functions of planning, leadership, organizing, staffing and motivating a small business work team;
• Demonstrating an understanding of the fundamental legal issues facing small business owners;
• Describing and implementing an accounting system;
• Understanding and applying the principles of budgeting and cash management in the small business environment;
• Understanding the sources of financing available for the small business;
• Understanding how to advertise, market and sell products and services;
• Demonstrating an understanding of decision-making, evaluation and the importance and mechanics of writing a business plan;
• Evaluating the advantages and disadvantages of the three major forms of business ownership (sole proprietorship, partnership and corporation); and
• Understanding the challenges of family or home-based businesses.

The certificate is upward compatible with the A.S. degree, Business Management, Marketing and Administration.

Major Courses
BUL2241	Business Law I This course is a study of law as it relates to the sources of law, courts and court procedures, torts, crimes and contracts.	3
GEB1011	Introduction to Business This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting.	3
MAN2021	Introduction to Management This course emphasizes the study of the four fundamental functions of management: planning, leading, organizing and controlling and their application to business decision-making. Connections will be made between the planning process and the controlling function to evaluate organizational performance. The course also studies theoretical principles of management, communication concepts, human resource management, organizational structures as well as motivational theory. Principles will be applied to entrepreneurial, corporate and international organizations.	3
MAR2011	Marketing This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.	3
OST2335C	Business Communication This course develops effective oral and written business communication skills to create successful human relations. Communication skills are taught in the four language areas: listening, reading, writing and speaking. Studies include grammar, proofreading, editing and business communication composition.	3
SBM2000	Small Business Management The course is designed to enable students to manage and operate a small business. The areas covered include developing a business plan, securing financing, accounting for business transactions, advertising and promotion, site location and managing the small business. This course is beneficial for those planning to start a small business as well as those already operating a business.	3
SBM 2000 is to be taken near the conclusion of the certificate program. It is a "Capstone" course for the program.
ACG2021	Principles of Financial Accounting This course introduces the student to the theory and practice of financial accounting. Topics include the accounting cycle, analysis of financial statement transactions, financial statement preparation, accounting for assets, liabilities, equities, revenues and expenses. Accounting for entities including partnerships and corporations is introduced.	3
or
APA1111C	Office Accounting I This course provides instruction and practice in the fundamentals of accounting. Selected topics include accounts payable and receivable, cash control systems, worksheets, financial statements, adjusting and closing entries, purchases and cash payments, sales and cash receipts and payroll. This course may be used to provide a foundation for Financial Accounting. Activities are recorded manually and in an accounting software program. Lab fee required.	3
Electives		3
Choose three credits from the following list:
CGS2100C	Office Applications This course focuses on the concepts and operation of the main components of word processor, electronic spreadsheet, database management and presentation software programs. Students will gain fundamental knowledge of a major software suite and learn skills that have practical applications in real world situations. Lab fee required.	3
FIN2100	Personal Finance This course identifies individual strategies for personal, long-term financial health. Students learn how to plan to achieve financial goals, budget effectively, manage credit and save, invest and build wealth and protect assets. Home ownership, retirement planning (401K's, mutual funds, stock and bond investments), tax and estate planning and insurance alternatives are fundamental features of this course.	3
MAN2300	Human Resources Management The purpose of this course is to explore the theories and practices relating to the management of human resources (HR). The role of the human resources department will be discussed regarding its role in the corporate organization as well as meeting personnel corporate goals and objectives. The course will also explore HR's relationship with functional departments, departmental supervisors, as well as middle and executive management. The principles of job analysis, job description, job skills, recruitment and selection techniques, motivation and performance evaluation will be explored in depth.	3
MKA2021	Principles of Salesmanship This course is a study and analysis of the role of sales in today's economy. Emphasis is on sales techniques and applications of sales principles. Sales management and operation are also studied in the course.	3
ACG2071	Principles of Managerial Accounting This course introduces the student to the use of accounting information by managers. Topics include the use of accounting information for planning and control, capital investment, performance evaluation, decision-making, the statement of cash flows and financial statement analysis.	3
ACG 2021 is a prerequisite for this course.
or
APA1112C	Office Accounting II Using QuickBooks Pro In this course students will learn to use Quickbooks Pro, a computerized accounting software program. Selected topics include setting up a company, setting up and modifying a chart of accounts, tracking invoices and customer payments, entering and paying bills, tracking inventory, using banking features and preparing financial reports. Lab fee required.	3
APA 1111C is a prerequisite for this course.
Total Credits:		24