This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.

No corequisites or prerequisites
Terms Offered: Fall, Spring, Summer
Credits: 3.00

Section notes

No section notes

Courses Offered For Fall 2012

Term	Class	Delivery Method	Campus	Room	Status	Start Date	End Date	Professor	Start Time	End Time	Days	Book	Sylb.
FT	7571	Lecture and Discussion	OVI	OVIE0104	Open	08/27	12/14	Shams	11:00 a.m.	12:15 p.m.	M/W
FT	7663	DL Online	SLM		Open	08/27	12/14	Sonn
A	7829	DL Online	SLM		Open	08/27	10/19	Bunn
B	7831	DL Online	SLM		Open	10/22	12/14	Sonn
FT	7843	DL Online	SLM		Open	08/27	12/14	Bunn
FT	8041	Lecture and Discussion	SLM	SLMPS0154	Open	08/27	12/14	Dunlap	9:30 a.m.	10:45 a.m.	T/TH
FT	13528	Lecture and Discussion	SLM	SLMPS0111	Open	08/27	12/14	Moradian	9:30 a.m.	10:45 a.m.	M/W

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.