This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations.
No corequisites or prerequisites
Terms Offered: Spring
Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.
Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.