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Seminole State's Business Administration and Management programs help students develop the high level skills needed to become an effective manager.
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C.C., Marketing Certificate
Certificate Type: CC
Major Code: BMAR-CC
CIP: 0506180101
The purpose of this program is to prepare the student for employment in marketing positions in a variety of business environments and/or to provide supplemental training for persons currently employed in marketing occupations. Content includes the four P's of marketing: price, product, place (distribution) and promotion of a business, with emphasis on selected theories of marketing, sales, advertising/promotion and e-Business. The student will be able to demonstrate knowledge of the following marketing principles:
- Understand products and markets;
- Utilize available sources to obtain product knowledge and perform market research utilizing the Internet;
- Create a marketing plan;
- Explain the use of goods classification and life cycle analyses as planning tools for marketing;
- Perform market segmentation;
- Develop and modify marketing mixes for a business;
- Identify target markets;
- Evaluate marketing activities;
- Describe the techniques for sales and promotions.
This certificate is upward compatible with the A.S. degree in Business Management, Marketing and Administration.
| Major Courses |
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| CGS2100C | Office Applications
This course focuses on the concepts and operation of the main components of word processor, electronic spreadsheet, database management and presentation software programs. Students will gain fundamental knowledge of a major software suite and learn skills that have practical application in real world situations. Lab fee required. | 3 |
| GEB1011 | Introduction to Business
This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting. | 3 |
| MAR2011 | Marketing
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix - Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet. | 3 |
| OST2335C | Business Communication
This course develops effective oral and written business communication skills to create successful human relations. Communication skills are taught in the four language areas: listening, reading, writing and speaking. Studies include grammar, proofreading, editing and business communication composition. | 3 |
| Choose one: |
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| GEB2350 | International Business
This course explores the dynamic environment of international business, a multi-disciplinary subject that draws from international economics (balance of trade, balance of payments), politics, institutions, culture and technology, as well as insight into the mechanics of international trade and investment, the international financial system and business management in the global marketplace. | 3 |
| MAR2141 | Introduction to International Marketing
This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations. | 3 |
| Note: International class not taken as a major course can be taken as an elective. |
| Choose one: |
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| MKA2021 | Principles of Salesmanship
This course is a study and analysis of the role of sales in today's economy. Emphasis is on sales techniques and applications of sales principles. Sales management and operation are also studied in the course. | 3 |
| MKA2511 | Advertising and Sales Promotion
This course explores all phases of advertising including all electronic and print media and direct marketing as well as sales promotion. Emphasis is placed on creation of the message, selection of media and the planning, coordination and evaluation of the integrated marketing communications (IMC) campaign. This includes common communication look and feel and outlines how campaigns are measured to achieve company return on investment goals. | 3 |
| Electives | 6 |
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| Choose six credits from the following list: |
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| CGS2843 | Survey of e-Business Technology
Students will be introduced to the basics of communications, network concepts, Internet, World Wide Web and electronic commerce. Students will also be introduced to how individuals, businesses and government use electronic commerce technologies in routine day-to-day activities and transactions. Opportunities and issues involving electronic commerce will be covered as part of the course. Lab fee required. | 3 |
| GEB2112 | Entrepreneurship
This course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered. | 3 |
| MAN2941 | Cooperative Education Internship in Business
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Students must complete at least one semester at Seminole Community College with a GPA of at least 2.5 and must receive approval from the Cooperative Education Coordinator prior to registration. Seminars may be required. Through various combinations and repetition of co-op courses, it is possible to earn up to nine co-op credits. | 1 |
| MNA1161 | Customer Service Concepts
This course will describe the process of functioning effectively in a services economy. Defines and describes the nature and characteristics of services and the ways services need to be marketed due to their intangible core. Topics include service quality, the foundation of services marketing and the success factors in service marketing. | 3 |
| OST2794 | Internet Research for Business
This course is a business-oriented Internet class which covers all of the major access routes for using resources on the Internet including e-mail, Telnet, e-mail groups, discussion and the World Wide Web. Also covered will be the legal, ethical and social issues involving the use of the Internet and Internet files. The class will focus on finding and using the business resources available on the Internet. Web page authoring software will be introduced. Students will gain experience building and modifying Web sites. All class work will be done through the Internet. | 3 |
| OST2821C | Microsoft Publisher
This course is designed to teach the concepts, terminology and principles of digital publishing using Microsoft Publisher. Students will develop the skills necessary to create flyers, newsletters, brochures, information sets, business cards, business forms and tables and a Web site. | 3 |
| OST2826C | Microsoft PowerPoint
Students will learn to create, modify, customize and deliver a PowerPoint slide presentation. Students will also create presentations using drawing objects, charts and templates. They will prepare speaker notes, add sound or import from other sources and use delivery and navigation tools. | 3 |
| OST2836C | Microsoft Access
Students will learn a relational database management system to create and modify tables, queries, forms and reports. Additional topics will include subforms, crosstab queries, PivotTables, PivotCharts and dynamic Web pages. Students will also learn how to import and export data with other software programs. Emphasis is placed on the management of electronic files. Lab fee required. | 3 |
| OST2852C | Microsoft Excel
The purpose of this course is to provide students hands-on training using Excel for business, professional and personal use. The student will gain an in-depth understanding of a spreadsheet program. The student will create, edit and format spreadsheets and graphs; work with formulas and functions; sort, filter and subtotal data lists and create and edit macros. | 3 |
| Total Credits: | 24 |
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