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C.C., Marketing Certificate

Certificate Type: CC
Major Code: BMAR-CC
CIP: 0552070101
Former CIP: 0506180101

The purpose of this program is to prepare students for employment in marketing positions in a variety of business environments and/or to provide supplemental training for persons currently employed in marketing occupations. Content includes the four P's of marketing: price, product, place (distribution) and promotion of a business. Emphasis is on selected theories of marketing, sales, advertising/promotion and e-Business. Students will be able to demonstrate knowledge of the following marketing principles:

  • Understanding products and markets;
  • Utilizing available sources to obtain product knowledge and perform market research via the Internet;
  • Creating a marketing plan;
  • Explaining the use of goods classification and life cycle analyses as planning tools for marketing;
  • Performing market segmentation;
  • Developing and modifying marketing mixes for a business;
  • Identifying target markets;
  • Evaluating marketing activities; and
  • Describing the techniques for sales and promotions.

This certificate is upward compatible with the A.S. degree, Business Administration.

Major Courses
AvailableCGS2100COffice Applications
This course focuses on the concepts and operation of the main components of word processor, electronic spreadsheet, database management and presentation software programs. Students will gain fundamental knowledge of a major software suite and learn skills that have practical applications in real world situations. Lab fee required.
3
AvailableGEB1011Introduction to Business
This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting.
3
AvailableMAR2011Marketing
This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.
3
AvailableMKA2021Principles of Salesmanship
This course is a study and analysis of the role of sales in today's economy. Emphasis is on sales techniques and applications of sales principles. Sales management and operation are also studied in the course.
3
AvailableOST2335CBusiness Communication
This course develops effective oral and written business communication skills to create successful human relations. Communication skills are taught in the four language areas: listening, reading, writing and speaking. Studies include grammar, proofreading, editing and business communication composition.
3
Choose one:
AvailableGEB2350International Business
This course explores the dynamic environment of international business, a multi-disciplinary subject that draws from international economics (balance of trade, balance of payments), politics, institutions, culture and technology as well as insight into the mechanics of international trade and investment, the international financial system and business management in the global marketplace.
3
AvailableMAR2141Introduction to International Marketing
This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations.
3
Note: International class not taken as a major course can be taken as an elective.
Electives6
Choose six credits from the following list:
AvailableGEB2112Entrepreneurship
This course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered.
3
Not availableMAN2941Cooperative Education Internship in Business
This course is designed to provide students the opportunity to apply classroom theory to practical, work-related applications. Seminars may be a component of this course and regular contact with the assigned faculty advisor is required. Students may earn cooperative education credits based on the completion of the required work experience and satisfactory completion of assignments including, but not limited to, seminars and a project. This course may be repeated based upon the student’s academic program.
1
AvailableOST2794Internet Research for Business
This business-oriented Internet research class provides research strategies and specific search tools to find relevant and reliable information in the most effective and efficient manner from among the enormous amount of data that resides on the World Wide Web. The course addresses basic searches, selecting the right keywords, phrase searching, Boolean operators, filters, advanced search operators, evaluative criteria to determine the reliability of sites, meta-search engines, subject guides, specialty information and social media platforms. Hands-on activities allow students to utilize research strategies and search tools.
3
AvailableOST2852CMicrosoft Excel
The purpose of this course is to provide students hands-on training using Excel for business, professional and personal use. The student will gain an in-depth understanding of a spreadsheet program. The student will create, edit and format spreadsheets and graphs, work with formulas and functions, sort, filter and subtotal data lists and create and edit macros.
3
Total Credits:24

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

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