Fall 2014
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Marketing Technical Certificate

Marketing Technical Certificate
Type: Tech Cert
Subplan Code: BMAR-CC
CIP: 0552070101

Program Description

The purpose of this program is to prepare students for employment in marketing positions in a variety of business environments and/or to provide supplemental training for persons currently employed in marketing occupations. Content includes the four P's of marketing: price, product, place (distribution) and promotion of a business. Emphasis is on selected theories of marketing, sales, advertising/promotion and e-Business. Students will be able to demonstrate knowledge of the following marketing principles:

  • Understanding products and markets;
  • Utilizing available sources to obtain product knowledge and perform market research via the Internet;
  • Creating a marketing plan;
  • Explaining the use of goods classification and life cycle analyses as planning tools for marketing;
  • Performing market segmentation;
  • Developing and modifying marketing mixes for a business;
  • Identifying target markets;
  • Evaluating marketing activities; and
  • Describing the techniques for sales and promotions.

This certificate is upward compatible with the A.S. degree, Business Administration and the A.S. degree, Entrepreneurship and Business Management.

Courses
Available Courses
Required Courses
18
Elective Courses
6
Choose 6 credits from the following list:
Total Credits:
24
This program has been identified as a U.S. Department of Education Gainful Employment Program. For more information, visit seminolestate.edu/gainful-employment

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.

Want more info? Contact us.

Linda Jenkins
407.708.2165
Fax: 407.708.2383
Office: V-007M

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