C.C., International Business Certificate

Certificate Type: C.C.
Major Code: BIB-CC
CIP: 0552070101
Former CIP: 0506180101

The purpose of this program is to introduce students to the factors that impact business operations conducted in the global marketplace. The student will be able to demonstrate knowledge of principles and practices of international business including:

• Understanding the role of strategic planning and the development of marketing strategies for the international marketplace;
• Describing strategies for opening foreign markets, including pure exporting, use of local distributors, global manufacturing, operating wholly-owned subsidiaries and foreign direct investment;
• Demonstrating an understanding of demographics, market segmentation and the selection of target markets as applied to the global business environment;
• Identifying and explaining the differences in international consumer and industrial buying habits;
• Understanding the impact of language, culture, religion and local government regulations on the conduct of international business;
• Understanding the complexity of product development, naming and pricing in the international environment; and
• Understanding the complexities of developing worldwide distribution systems and how they are affected by differing local laws, taxation and regulations.

This certificate is upward compatible with the A.S. degree, Business Administration.

Major Courses
BUL2241	Business Law I This course is a study of law as it relates to the sources of law, courts and court procedures, torts, crimes and contracts.	3
ACG2021	Principles of Financial Accounting This course introduces the student to the theory and practice of financial accounting. Topics include the accounting cycle, analysis of financial statement transactions, financial statement preparation, accounting for assets, liabilities, equities, revenues and expenses. Accounting for entities including partnerships and corporations is introduced.	3
GEB1011	Introduction to Business This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting.	3
GEB2350	International Business This course explores the dynamic environment of international business, a multi-disciplinary subject that draws from international economics (balance of trade, balance of payments), politics, institutions, culture and technology as well as insight into the mechanics of international trade and investment, the international financial system and business management in the global marketplace.	3
MAR2011	Marketing This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.	3
MAR2141	Introduction to International Marketing This is an advanced course emphasizing the application of fundamental marketing principles to a global marketplace. The global marketplace consists of over two hundred countries and an even greater number of languages and cultures worldwide. The course focuses on the role of strategic planning and the development of marketing strategies for this international marketplace. Strategies for opening up new markets will be explored - pure exporting, use of local distributors, global manufacturing and wholly owned subsidiaries. Basic concepts of demographics, market segmentation and selection of target markets will be applied to this complex worldwide stage. The course will explore the differences in international consumer and industrial buying habits as well as the impact of language, culture and religion on local promotional campaigns. The complexity of product development, product naming and pricing will be explored on a country-by-country basis. This course will also explore the complexities of developing worldwide distribution systems as they are affected by differing local laws, taxation and regulations.	3
OST2335C	Business Communication This course develops effective oral and written business communication skills to create successful human relations. Communication skills are taught in the four language areas: listening, reading, writing and speaking. Studies include grammar, proofreading, editing and business communication composition.	3
Electives		3
Choose three credits from the following list:
CGS2100C	Office Applications This course focuses on the concepts and operation of the main components of word processor, electronic spreadsheet, database management and presentation software programs. Students will gain fundamental knowledge of a major software suite and learn skills that have practical applications in real world situations. Lab fee required.	3
ECO2013	Principles of Economics (MACRO) This is an introductory course covering the nature, scope and methods of economics, economic concepts and economic institutions. Emphasis is placed upon production, consumption, determination of prices, distribution of income, fiscal policy, national income determinants, money and banking and comparative economic systems. This course partially satisfies the writing requirement of S.B.E. 6A-10.030.	3
FIN2001	Business Finance The objective of this course is to present an applied approach to profit planning and cash management. At the successful completion of this course, the student will be able to analyze, in depth, a firm's financial condition; develop a financial package for a startup enterprise; reorganize a company in financial difficulty and solve the problems involved with the acquisition and use of funds essential to the successful operation of a dynamic business organization.	3
GEB2112	Entrepreneurship This course provides business and non-business majors with the skills necessary to succeed as an entrepreneur. The fundamentals of starting and operating a business, developing a business plan, obtaining financing, marketing a product or service and developing an effective accounting system will be covered.	3
MAN2021	Introduction to Management This course emphasizes the study of the four fundamental functions of management: planning, leading, organizing and controlling and their application to business decision-making. Connections will be made between the planning process and the controlling function to evaluate organizational performance. The course also studies theoretical principles of management, communication concepts, human resource management, organizational structures as well as motivational theory. Principles will be applied to entrepreneurial, corporate and international organizations.	3
Total Credits:		24